Tag: Ogilvy

Cook County Health and Hospital System Creates The Tiniest Listing

Stuart Mitchell

In Chicago, 1 in every 10 babies is born premature. These babies must spend the first days, weeks and sometimes months of their lives inside an incubator.A single night’s stay can cost nearly $4000. More than half of premature births in the United States are covered by Medicaid, which doesn’t always cover the full cost of care, and hospitals do not receive additional funding for specialized NICU equipment, leaving hospitals to raise this money themselves. To help support Chicago’s tiniest community members, Cook County Health & Hospital Systems (CCHHS) created…

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The Chicago Sun-Times Launches Major Anti-Gun Violence Initiative

Stuart Mitchell

In an effort to combat gun violence, the Chicago Sun-Times is launching a new campaign called “31 bullets” that identifies 31 specific actions Illinoisans can take to address this issue locally and nationwide. Developed in partnership with Ogilvy, one of the world’s largest marketing communications companies, the goal of the 31-part series is to educate Americans and inspire them to take action to counter the negative effect that these bullets create.   The first “bullet” in the “31 bullets” campaign is aimed at the discussion around guns in classrooms. The…

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Advertising Association Launches Promote UK a new industry group

Stuart Mitchell

Promote UK, launched today by the Advertising Association in support of the Government’s Industrial Strategy, is a new industry group formed to position the UK as the top global hub and centre of excellence for advertising as the post-Brexit transition period approaches. Promote UK will work directly with DIT and ensure UK advertising takes a central place in the GREAT campaign. The group’s objectives will be to raise awareness of UK advertising at scale to drive reputation; target key influencers and decision-makers for in-depth engagement; and ensure marketing services are…

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Mercy Ships Canada and Partners Give Canadian Boat Lovers the Chance to Buy a Boat and Help Save a Life

Stuart Mitchell

On Friday, January 12, 2018, a team of marketing communications agencies led by Geometry Global will launch an awareness and fundraising campaign for Mercy Ships, a volunteer-run hospital ship that provides free life-saving surgical care to the world’s most impoverished communities. The new pro bono campaign, organized in collaboration with the Toronto International Boat Show, is designed to inspire Canadian boat enthusiasts to donate to Mercy Ships by tapping into their love of boats while empowering them to make a difference. “When people hear about Mercy Ships for the first…

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Médecins Sans Frontières launches new brand campaign in Hong Kong

Stuart Mitchell

Médecins Sans Frontières (MSF) have teamed up with Ogilvy & Mather Asia Pacific to launch a new campaign in Hong Kong. MSF wished to raise awareness and support of their humanitarian initiatives. They wanted to do this not just by raising donations, but also by highlighting their mission that everyone deserves to have medical care no matter who they are and where they are from. The desire of the campaign is to show to the general public that the organization intervenes in any crisis is based solely on people’s needs…

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