Corona Reimagines Iconic Symbols of Paradise to Remind the World That Plastic Doesn’t Belong in Our Oceans

Working with Parley for the Oceans, Corona is hijacking its advertising and the classic Hawaiian shirt pattern to reveal the impact of marine plastic pollution. Corona is taking the issue of marine plastic pollution to the global stage by hijacking iconic symbols of paradise for World Oceans Day. Roughly eight million metric tons of plastic waste are dumped into the ocean each year. To raise awareness of this fact, the brand is inserting plastic into other places it doesn’t belong. Corona is starting by twisting its own campaign tagline and…

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Mario Sorrenti Shoots Supermodel Anja Rubik For PORTER’s Ocean-themed Summer Escape Issue Dedicated To Protecting Our Blue Planet

For its Summer Escape issue, PORTER has partnered with Parley for the Oceans –  a global collaboration network pioneering a new approach to environmentalism – as well as acclaimed photographer Mario Sorrenti and cover star Anja Rubik to highlight the plastic crisis facing our blue planet. For a second year, the title dedicates an entire issue to championing Content + Commerce + Cause this time exploring the beauty and fragility of the oceans. In a breath-taking 63-page portfolio shot by Sorrenti on Parley’s island in the Maldives, extraordinary fashion imagery is…

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‘Run For The Oceans’ Grows In 2018 – adidas X Parley Announce Expanded Global Campaign To Harness The Power Of Sport And Continue Fight Against The Threat Of Marine Plastic Pollution

adidas and Parley for the Oceans have announced the return of Run For The Oceans, a global running movement that uses the power of sport to raise awareness for the threat of marine plastic pollution. For the second year in a row, through this worldwide initiative, adidas and Parley call on their global communities between June 8 and July 8 to take action and protect the oceans that are increasingly endangered due to man-made issues including pollution, waste and growing consumption. Since 2015, the partners have been working together to…

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Ocean Debris Gets Turned Into Sneakers

This is a guest post from Clearabee Rubbish Removal talking about some of the people in their own field pushing the boundaries: From Land To Sea As Clearabee concentrates on rubbish removal on terra firma, two other forward thinking companies have teamed up to work on rubbish removal from our oceans. The first is a company with one of the most recognized brands in the world, Adidas. This company is largest manufacturer of sportswear in Europe and the second largest producer of sportswear worldwide, so the impact of what they…

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