ASA – Opinion Piece – We think political advertising should be regulated

The ASA/CAP have released an opinion piece, originally in the Guardian, called: We think political advertising should be regulated. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The current global health crisis is, rightly, front and centre of all current political, media and societal discourse. But rewind just a few short months and you’ll recall the UK general election, which played out against a backdrop…

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IPA welcomes Google crackdown on political advertising

The IPA has welcomed Google’s crackdown on political ad targeting and misleading claims, but the professional body for ad agencies continues to call for a platform-neutral, machine-readable register of all political ads and ad data online. According to Google, as of next week in the UK, campaigns will no longer be able to match their own database of prospective voters against Google’s user base, to target individuals across platforms such as YouTube and Google search. Google has also said that it will take action on obviously misleading statements in ads.…

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Facebook introduce new measures to help with political advertising

Facebook has announced new measures to try and combat foreign interference in elections. Facebook will require political advertisers to confirm their identity and location. Facebook CEO Mark Zuckerberg said Friday in a blog post. “Today we’re taking two more big steps: First, from now on, every advertiser who wants to run political or issue ads will need to be verified. To get verified, advertisers will need to confirm their identity and location. Any advertiser who doesn’t pass will be prohibited from running political or issue ads. We will also label…

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IPA to call for moratorium on micro-targeted political ads online

On the 20th April the IPA announced that it will be making an official call to The Electoral Commission and the political community at large for a moratorium on micro-targeted political advertising online. The move, which follows allegations surrounding Cambridge Analytica, Aggregate IQ and SCL, is deemed necessary by the IPA due to the absence of self-regulation on political advertising, which it believes can render ephemeral micro-targeted political advertising opaque and unaccountable. The IPA will also be calling for all political advertising creative work to be listed for public display…

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