Tag: PRCA

PRCA publishes AI Green Paper to set the standard for responsible AI in PR and communications

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has published its AI Green Paper: Setting the Standard for Responsible AI, a landmark resource designed to help the PR and communications profession adopt artificial intelligence ethically, transparently and with confidence. The Green Paper responds to the rapid acceleration of AI adoption across PR, from research and insight to content creation, media monitoring and campaign evaluation. While AI presents significant opportunities to improve productivity and creativity, the paper emphasises the profession’s responsibility to ensure its use strengthens public trust, protects organisational reputation and…

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Purple Tree Communications Becomes First Agency to Achieve PRCA CMS Go Accreditation

Stuart Mitchell

Purple Tree Communications, a female-founded, independent PR agency, has become the first agency in the UK to be awarded the PRCA CMS Go accreditation, a newly launched best-practice standard developed specifically for small agencies. The Communication Management Standard (CMS) is the only globally recognised best-practice accreditation for PR and communications agencies. Developed by the Public Relations and Communications Association (PRCA), CMS assesses agencies across nine key areas, including Leadership and Communication, Business Planning, Financial Management, Client Satisfaction, People Management, Campaign Delivery, and Equity. In 2025, the PRCA introduced CMS Go,…

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PRCA Statement on Lobbying Integrity and the Need for Immediate Regulatory Action

Stuart Mitchell

The reports about the lobbying practices of Arden Strategies should be taken extremely seriously. ​ If what is alleged is accurate, these are precisely the kinds of behaviour that seriously undermine public confidence in our industry. The fact that receiving sponsorship for access to politicians and advisers could be allowed within the current rules demonstrates the need for urgent reform. ​The Government must order a review of cash-for-access schemes through the newly created Ethics and Integrity Commission, and take action accordingly. As the UK’s largest trade association for consultant lobbyists,…

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PRCA announces Sprint Partners as its first-ever growth and new business partner

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has today announced Sprint Partners as its first-ever growth and new business partner. Sprint Partners is a specialist management consultancy for marketing agencies and in-house teams, designed to help senior leaders achieve double-digit growth with half the complexity. By combining elite sports performance principles with proven business strategy, Sprint Partners supports organisations to sharpen their positioning, build smarter growth strategies and deliver breakthrough work. In 2025, PRCA Matchmaker worked with Sprint Partners to host a series of business–focused breakfast roundtables for PRCA Communication…

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PRCA 2025 UK Census Highlights Strategic Growth and Stalled DEI Progress

Stuart Mitchell

The Public Relations and Communications Association (PRCA), in partnership with OnePoll, has today published its UK PR and Communications Census 2025, providing the latest analysis of the industry’s workforce, skills and challenges. The findings reveal significant shifts in strategic capability, continued anxiety around AI adoption, and persistent inequalities across gender, ethnicity and wellbeing. Gender and ethnicity pay gaps widen The Census shows that structural inequality remains a major issue: The gender pay gap has increased to 17%, with men earning an average of £88,257 compared with £75,141 for women. The…

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