PRCA calls on the public affairs and public relations industry to adhere to ethical GEO standards

The Public Relations and Communications Association (PRCA) has issued a rallying call to the global PR industry to ensure factual and accurate communication, as understanding grows about Generative Engine Optimisation (GEO). GEO is now a large part of communications practice. Large language models are becoming a primary interface through which the public secures information about brands, organisations and policies. As bad actors embrace opportunities for manipulation, the PRCA is calling on the wider UK and international public affairs and public relations industry to stand with its members and ensure the…

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PRCA Workplace Champions 2026 winners announced

The Workplace Champions Awards, sponsored by Reuben Sinclair and Tangerine, aim to highlight the agencies and in-house teams that go the extra mile to establish positive and inclusive working environments for colleagues. Teams were judged on their commitment and performance on diversity and inclusion, as well as their consideration for the ethical and moral concerns of their employees. Small Agency ​​LMC Medium Agency ​​Highly Commended: Citizen Relations ​​Winner: Milk & Honey PR Large Agency ​​WPR Very Large Agency ​​Tangerine Employee Value ​​WPR Training & Development ​​WPR Diversity, Equity & Inclusion…

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PRCA highlights opportunities in new apprenticeship funding rules

The Public Relations and Communications Association (PRCA) has welcomed the government’s 2026/27 apprenticeship funding changes, highlighting key opportunities for employers and young people entering the communications industry. Key points: Part of a wider £2.5bn, three-year investment supporting nearly one million young people Up to 500,000 “earn or learn” opportunities and 50,000 additional apprenticeships From October 2026: £2,000 incentive for SMEs hiring apprentices aged 16–24 Continued benefits: no National Insurance for under-25s and full training costs for eligible apprentices From August 2026: tighter levy rules, including a 12-month expiry and increased…

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PRCA appoints Dr. Stacie Graham as Chair of its Race and Ethnicity Equity Board

The Public Relations and Communications Association (PRCA) has today announced the appointment of Dr. Stacie Graham as the new Chair of its Race and Ethnicity Equity Board (REEB). Graham will succeed Barbara Phillips, who steps down after six years of impactful leadership. During her tenure, Phillips played a pivotal role in advancing the PRCA’s work on race and ethnicity equity, helping to drive meaningful change across the communications industry. Stacie is Managing Director of Social Impact at Burson, where she supports organisations in translating authentic purpose into measurable business value.…

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Tanya Joseph appointed PRCA Vice-President

The Public Relations and Communications Association (PRCA) has today announced the appointment of Tanya Joseph as Vice-President. She will serve in this role until the Association’s Annual General Meeting (AGM) in September, at which point she will succeed Charles Lewington as President. Tanya Joseph is a highly respected communications professional with extensive senior-level experience across a wide range of sectors and organisations. She began her career as a journalist before moving into government, where she served as Press Secretary to a Cabinet Minister and later to Prime Minister Tony Blair.…

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