Tag: Quality Street

Nestlé trials Quality Street paper tub

Stuart Mitchell

This Christmas shoppers will see a first-of-its-kind Quality Street tub on selected Tesco supermarket shelves. The iconic Christmas brand is launching a paper tub, and Nestlé will be trialling it in collaboration with Tesco. More than 200,000 paper tubs will go out to selected Tesco stores this festive season, carrying around 150 tonnes of the popular sweets in total. The trial is another step on Nestlé’s journey to reduce virgin plastic. The paper tub, which comes in the signature Quality Street purple, has a luxurious design and feel, and is…

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Nestlé Confectionery announces major packaging innovations for Quality Street and KitKat

Stuart Mitchell

Nestlé Confectionery has announced industry-leading packaging innovations for two of its best-loved brands – Quality Street and KitKat. In a category first, Quality Street will move to recyclable paper packaging for its twist-wrapped sweets. By replacing the double layer of foil and cellulose with a paper wrap, Quality Street will remove more than two billion pieces of packaging material from the brand’s supply chain. At the same time, KitKat will introduce wrappers made with 80% recycled plastic*. These wrappers can be recycled at more than 5,000 supermarkets across the UK…

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