Tag: Reputation Institute

Google Retains Rank as World’s Most Reputable Employer in Reputation Institute’s 2019 Global Workplace 100 Study

Stuart Mitchell

Google is the world’s most reputable employer for the second consecutive year and, along with The LEGO Group and Microsoft, is one of only three companies to earn a strong global rating, according to the 2019 Global Workplace 100 released today by Reputation Institute. The largest reputation study of its kind, the 2019 Global Workplace 100 is based on 230,000 individual ratings collected in the first quarter of 2019. While Google maintained its first-place ranking, perceptions of the company as a top employer declined since last year’s study. The company’s…

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A New Study from The CMO Club and Reputation Institute Points to the Need for a Reputation Management System that Transcends Traditional Tracking Methodologies

Stuart Mitchell

A new study from The CMO Club and Reputation Institute identifies the increased need for a reputation management system that transcends traditional tracking systems, including Net Promoter Scores, product brand tracking and advertising recalls. Entitled, “Brand vs. Reputation,” the study includes insights and analysis from over 60 CMO Club members and senior marketing leaders from top brands. “In a world where fake news and the proliferation of brand influencers are rampant, combined with the challenges associated with information privacy, the pressure falls on the CMO to help the company determine…

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General Public Cite Responsibility — Not Share Price — as the Primary Driver of CEO Reputation in Reputation Institute’s Annual Global CEO Reputation Study

Stuart Mitchell

CEOs of the world’s most significant companies are being judged by the general public on the basis of ethics — doing what’s right — and much less on share price value, according to results from Reputation Institute’s 2019 CEO RepTrak® study. “It’s a brave new world for CEOs,” said Kylie Wright-Ford, CEO at Reputation Institute, a technology-enabled data-driven insights company and provider of reputation measurement and management services. “Acting responsibly, behaving ethically and caring about social issues are the most important drivers of CEO reputation for the second consecutive year.…

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LEGO, Paypal, and Samsung Named the UK’s Most Reputable Companies

Stuart Mitchell

Reputation Institute (Ri), the global leader in reputation intelligence, today announced the 2019 UK RepTrak® rankings. Lego tops the ranking with the best reputation in the UK, closely followed by PayPal and Samsung. LEGO returns to the top spot, a position it last held in 2016. Family-owned Warbutons is the only UK business in the Top 10. Technology firms PayPal and Netflix both made significant improvements to enter the Top 10 for the first time. This year’s top 10 companies with the best reputations in the UK are: LEGO PayPal…

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Netflix Ranks as #1 in the Reputation Institute 2019 US RepTrak 100

Stuart Mitchell

Netflix, Inc. leap-frogged some of the most highly regarded companies in the U.S. to earn the #1 ranking in the biggest corporate reputation study ever conducted in the U.S. The world’s leading streaming video service – with over 139 million paid memberships in over 190 countries – leapt 23 spots to first place this year, fending off perennial contenders such as Amazon, Hershey and Campbell’s, among many others. It was the first time in the 12-year history of Reputation Institute’s U.S. RepTrak 100, considered the de facto annual ranking of…

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