SM Marketing win Award for Excellence in Ethical Marketing Strategies 2017 from CV Magazine

Corporate Vision Magazine has announced the winners of the 2017 Small Business Award, SM Marketing has been awarded the Award for Excellence in Ethical Marketing Strategies 2017. CV Magazine say: “Small businesses form the backbone of our corporate landscape. Despite often being overlooked in favour of bigger names, these firms provide much needed support and services to the communities they operate in, and as such deserve recognising and rewarding for the hard work and dedication they put in. To ensure that the very best small businesses, and the individuals behind…

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Six ways you can make your marketing more ethical

Marketing doesn’t always have the best reputation – and in the past that’s often been well deserved – but here’s a short list of six things you can do to help make your company and marketing strategies more ethical. Be honest Probably the main thing within ethical marketing is to be honest – it seems like such an obvious thing to say but marketing has not always had a great reputation for telling the truth. It’s important to concentrate on the positives rather than exaggerate or lie. Whole campaigns, even…

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5 Reasons Smaller Companies Should Embrace Social Responsibility


An important part of Ethical Marketing can be the company’s use of social responsibility. The easiest way to start this is showcase Wikipedia’s definition: “Social responsibility is an ethical framework and suggests that an entity be at an organisation or individual has an obligation to act for the benefit of society at large.“ Many companies don’t necessarily always act for the benefit of society at large but they do have social responsibility programs. These allow them to give something back to society, more often than not on a local level.…

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