Category: Uncategorized

Stella Artois and Water.org Conduct Hidden Camera Experiment to Demonstrate Impact of the Global Water Crisis

Stuart Mitchell

On the heels of encouraging consumers to “Make Your Super Bowl Party Matter” to help end the global water crisis, and in advance of Stella Artois and Water.org’s Super Bowl debut, the brand is launching “The Wait for Water,” a digital video to further contextualize the global water crisis. The video, released today, challenges people to imagine their everyday lives without access to clean water – a daily reality for millions of people in the developing world. It spotlights the reactions of unsuspecting people around the world when they are…

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FCB New Zealand and Water Safety New Zealand Relaunch the Swim Reaper Campaign

Stuart Mitchell

The Swim Reaper was created last summer by Water Safety New Zealand (WSNZ) in partnership with ACC to target the at-risk demographic of young men aged 15 to 30. Despite making up only 14 per cent of the population, this group accounts for around one third of drowning deaths annually. Through his dark humour the Swim Reaper illustrates the deadly consequences of making bad decisions around water. As one of the most effective social media accounts in New Zealand, The Swim Reaper’s Instagram following is approaching 200,000 followers. From December 2016…

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