The Big Issue launches O2 branded content campaign to help vendors stay connected as part of new National Databank initiative

O2 and The Big Issue have announced a partnership which will set up over 200 of the magazine’s vendors each month with free data plans. This will include 7GB of data, a free sim, unlimited calls and texts, enabling vendors to make cashless sales, access essential online services and stay connected. The partnership comes as part of the National Databank initiative launched by O2 and Good Things Foundation. The scheme works like a “food bank for data”, tackling data poverty by providing free mobile data to people in need. For…

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The Big Issue marks its 30th birthday with a special vendor takeover edition of the magazine and brand-new video featuring Christopher Eccleston

The Big Issue has put 30 vendors in charge of the magazine for the first time this week to mark the title’s 30th. It has also produced a video featuring three vendors and a voiceover from Christopher Eccleston.  The special edition features an open and honest conversation between Clive, a Big Issue vendor and writer based in Plymouth who obtained his GCSE’s this summer aged 58, and Doctor Who actor and Big Issue ambassador, Christopher Eccleston. The actor also provided the voiceover for The Big Issue’s new video. The video…

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FCB Inferno wins Cannes Lions E-Commerce’ Market Disruption’ Grand Prix with Raising Profiles Campaign

FCB Inferno’s collaboration with The Big Issue and LinkedIn, ‘Raising Profiles’, has won the prestigious Grand Prix for E-Commerce – Market Disruption at Cannes Lions International Festival of Creativity. Other accolades from the show include two gold lions for Media – Use of Social Platforms and Creative Ecommerce – Social Commerce, alongside two Silver Lions in the categories of Social and Influencer – Audience Targeting/Engagement Strategies and Creative Strategy – Collaboration. A bronze lion for Creative Ecommerce – Not for Profit/Charity/Government tops off the pride. The Big Issue gives homeless…

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The Big Issue accelerates move to cashless payments as vendors armed with contactless technology see 30% increase in sales

The Big Issue Group (TBIG) has marked the milestone of equipping over a third (594) of its vendor network with contactless technology via the Zettle card reader. In addition, TBIG has also announced that vendors can now offer PayPal QR Code payments to their customers, ensuring that they can respond to the need for touch-free, digital payments given our new norm during this global pandemic.  The achievements coincide with the launch of a new, special edition on The Big Issue looking at the ‘Future of Work’, which details the success…

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The Big Issue launches streaming service- TBI TV-to further support vendors

The Big Issue has launched a subscription video on demand service. The Big Issue TV showcases documentary films that are challenging, provocative – and vital viewing. From the environment and politics to social activism, finance, culture, health and technology, the range of subject matter mirrors The Big Issue magazine’s focus on the key stories that shape the world. All the films have been hand-picked by TBI’s editorial team from Alchimie’s library, one of Europe’s largest libraries of premium programming and are ready to view when and where viewers want, with hours of new…

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