Tag: This Girl Can

This Girl Can and Disney come together to help mums get moving with their kids

Stuart Mitchell

To celebrate the positive impact of families exercising together, Sport England has launched a series of short films, inspired by Disney, that show mums engaging in home-based exercise routines with their children, getting them involved by dancing together to their favourite Disney music.  With Sport England research showing that six in ten (61%) mums would feel guilty about taking time to exercise, rather than spending time with their family, This Girl Can set out to find a partner that could help create fun, family moments that got mums and kids…

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This Girl Can hits Australia

Stuart Mitchell

This Girl Can has travelled more than 10,000 miles with an all-new version of the campaign in Victoria, Australia. VicHealth, a health promotion foundation, has released a powerful new video as part of their This Girl Can – Victoria campaign, a local version of Sport England’s groundbreaking This Girl Can UK. The ad features everyday Victorian women  overcoming their fears and ‘giving it a go, curves, jiggles, wrinkles and all’. The women, from all across the state, get their sweat on in a range of activities from boxing, cycling and roller-derby to netball and Aussie rules.…

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World Famous This Girl Can Campaign goes International in Victoria

Stuart Mitchell

Health promotion foundation VicHealth is seeking Victorian women to feature in a new local version of the world-renowned This Girl Can campaign to improve the health of women across the state. VicHealth CEO Jerril Rechter today announced the foundation will deliver a new Australian version of the highly successful Sport England campaign to be delivered in Victoria, showcasing real local women giving it a go and getting active regardless of their fitness level, ability or how they look. This is the first time the campaign will be delivered outside of…

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New ‘This Girl Can’ Campaign for 2017

Stuart Mitchell

In January, 2015 Sport England launched their ‘This Girl Can’ Ad campaign. The original This Girl Can aimed to break down the barriers that prevent women and girls from participating in sport and physical activity. It was stated at the time that oneof the main barriers that contributes to the 1.9 million gender gap in participation is a fear among women of judgement when taking part in sport and physical activity. In 2017, they relaunched the campaign with this: The new TV ad was released on 24 February, and featured …

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