UNHCR and TikTok launch campaign in solidarity with refugees from Ukraine and beyond

UNHCR, the UN Refugee Agency, and TikTok have joined hands to launch a music campaign promoting solidarity with refugees globally. The campaign began with #TheWorldNeeds, a UNHCR-initiated global hashtag challenge, to be followed by a series of TikTok LIVE concerts from May 4 to May 7. #TheWorldNeeds calls on creators, artists, and communities to spread a message of global support for refugees calling for safe and legal access to asylum for all. With the support of Warner Recorded Music, Warner Chappell Music and BMG, Dionne Warwick’s iconic track “What The World…

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TikTok joins forces with UNESCO and the WJC to combat denial and distortion of the Holocaust online

On the occasion of Holocaust Remembrance Day, UNESCO and the World Jewish Congress (WJC) launched a new partnership with the online platform TikTok to tackle Holocaust distortion and denial. Users searching for terms relating to the Holocaust will be redirected to verified information. The circulation of false information about the Holocaust is a growing problem online, and not all platforms are taking effective action to curb this harmful trend. The Centre for Countering Digital Hate said in August last year, 84% of antisemitic content reported to social media companies was…

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WARC, TikTok and Publicis Groupe release “From Discovery to Purchase: The Role of Community Commerce” a new study revealing the potential of creator-driven marketing for brand growth

WARC, in partnership with TikTok and Publicis Groupe, have today released a new study exploring the role social communities play in influencing purchase decisions, outlining the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase. Alex Brownsell, Senior Editor – Media, WARC said: “As social media’s popularity and influence continue to grow, community commerce is rapidly evolving to provide an innovative, effective and fast-paced way for brands and retailers to sell directly to consumers. The findings in this…

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ASA partners with TikTok to raise awareness of the ad rules

The ASA/CAP have released a post called: ASA partners with TikTok to raise awareness of the ad rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve excited to announce that we’ve been working with TikTok and have partnered with nine TikTok content creators to raise awareness about the rules that are in place to make sure advertising on social media is legal, decent,…

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Media Smart and TikTok release new educational resource

As part of a long-term collaboration, Media Smart – the non-profit organisation which educates young people about online advertising – and TikTok have produced a collection of new resources to help 13-17-year-olds understand how advertising works on the platform, as well as the best ways to keep safe. Brands can advertise their products in all kinds of new and exciting ways on TikTok, so it is vital that young people have a strong understanding of the branded messaging they’re consuming daily. Home to seemingly endless sources of creativity, connection and…

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