Tag: UK

Save The Children Break The DRTV Mould With New TV Ad

Stuart Mitchell

Save the Children UK have launched their latest DRTV campaign, Your Call, created and produced by creative agency Alpha Century. The spot takes the viewer to Busia County, Kenya, where the issue of mothers dying in childbirth is highlighted; the voiceover, taking the form of a telephone call between a potential donor and someone from the charity, articulates how donations will make a difference.  The aim of the new campaign is to raise unrestricted income for the charity to help support programme work, such as the featured maternal outreach work. By making…

Read More

AmazonSmile comes to the UK

Stuart Mitchell

From today, millions of Amazon customers can raise money for UK charities every time they shop at smile.amazon.co.uk. Customers who visit smile.amazon.co.uk will find the exact same Amazon they know and love. They’ll enjoy the same low prices, vast selection and convenient shopping experience – but with an added bonus that Amazon will donate a 0.5% of the net purchase price of eligible products (excluding VAT, shipping fees, and returns) to one of ten charities that customers can choose from. The more customers use smile.amazon.co.uk, the more charities will receive…

Read More

goodnessKNOWS® launches first TV ad campaign

Stuart Mitchell

Mars Chocolate UK has announced the first ever TV advert for goodnessKNOWS®, the company’s new brand which launched this summer. goodnessKNOWS® was created to fit in with people’s busy lifestyles. Coming in four snackable squares, the product can be enjoyed all at once or eaten throughout the day. However it is not just snacking on the go consumers are looking for, they increasingly want products that match the values they live by. That’s why goodnessKNOWS® has decided to provide consumers with that little bit more –channeling 10% of all sales profits…

Read More

Diversity of UK television industry Criticised in new Ofcom Report

Stuart Mitchell

Broadcasters need to improve the diversity of their employees, Ofcom said today, as a major study of diversity in television finds that women, ethnic-minority groups and disabled people are all under-represented in the industry. Ofcom’s report, Diversity and equal opportunities in television, uncovers the scale and nature of the diversity challenge facing the TV industry, with a focus on the main five broadcasters – the BBC, Channel 4, ITV, Sky and Viacom (owner of Channel 5). Broadcasters need to widen the range of talent working on and off screen. Too…

Read More