Tag: video

#GirlsCount: ONE’s new campaign for girls’ education needs you

Stuart Mitchell
girlscount

One.org is launching a new campaign to highlight girls education on International Women’s Day. They are asking the public worldwide to count with them. The campaign is designed to highlight the 130m women out of education. It is an interactive campaign designed to put people at the heart of the campaign and hit home how important these issues are, they say: Right now, 130 million girls around the world are being denied an education — and, because of that, the chance to reach their full potential. Educate a girl in…

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How to write an Ethical Marketing Plan – Webinar.

Stuart Mitchell

One of the things we would like to do is bring together resources for people interested in Ethical Marketing, this is a resource we think might be useful. Nikki Mattei of Through Their Eyes presented a webinar on “How to write an ethical marketing plan” on behalf of UnLtd, who provide support for social entrepreneurs.  Nikki Mattei, Chartered Marketer, offers freelance marketing support to ethical organisations, both on strategy and implementation.  Her current clients include Breast Cancer UK and Fashion Revolution. Links http://ttemarketing.co.uk/ https://unltd.org.uk/ This webinar was written by, and…

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Fairtrade launches new Video Ad for Fairtrade Fortnight

Stuart Mitchell
fairtrade2

Fairtrade, in the UK, have released a powerful new video ahead of Fairtrade Fortnight titled “Don’t Feed Exploitation”. The advert, which is in many ways an anti-John Lewis style advert, in that it conveys an emotional message and does not make you come away feeling better about yourself. The video, feaures a powerful message and is an interesting way to shake people out of the complacency they might feel when buying food.  It starts with people stopping someone on a high street an explaining to them that they represent ‘Farley…

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