Childline urges boys to speak out about suicidal feelings


Childline’s new Tough To Talk campaign encourages boys to seek help for the issues and problems they’re facing. Boys are 6 times less likely than girls to talk to Childline counsellors about suicidal thoughts. Their new Tough To Talk campaign urges boys to speak out about their problems and reassures them they’re not alone. Recent figures show: 1,934 Childline counselling sessions were delivered with boys in 2015/16 compared to 11,463 with girls. the suicide rate for boys aged 10-19 was more than double that for girls in 2015. Soccer star…

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Co-op Food’s Mother’s Day campaign helps daughter surprise her mum

Co-op Mothers

The Co-operative’s new ad for Mothers Day stars real-life mum and daughter June and Emma.  The strapline for the campaign is “Make your Mother’s Day”,  and it’ll be supported by digital display, social media, press, out of home and in-store activity.  The ad was devised by Co-op and the agency Forever Beta. Jemima Bird, Customer Director at Co-op, said: “We know that what mums really care about is spending quality time with their family and food plays such an important role in this. Whether it be a family meal or…

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Procter & Gamble launch New Gender-Equality #WeSeeEqual Campaign


Procter & Gamble have put out a new, strong brand message that transcends all of its brands to showcase their belief in gender equality. The new campaign, which aims to fight against gender bias utilises #WeSeeEqual as a rallying hashtag. The hashtag #WeSeeEqual is designed to convey a message of equality. The advert is set to the tune of 4 Non Blondes’ “What’s Up,” and aims to challenge and change gender bias in society. “Our brands have a very powerful voice with the messages in our advertising,” Tressie Rose, a…

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From Babies with Love launch new range


From Babies with Love is a unique social enterprise that funds the care of orphaned and abandoned children around the world by donating 100% of its profits from the sale of premium, organic baby products. They were also winner of the 2016 UK Social Enterprise Consumer Facing Award. From Babies with Love has created a charming clothing range for little ones this season, featuring two new adorable characters, the Whale and the Crab. Every element of the production of has social, environmental and ethical considerations in mind. From Babies with…

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New Cancer Research Race for Life Ad highlights real experiences


Cancer Research UK has launched a new campaign for its annual Race for Life series of events. For the first time this year they have also launched Pretty Muddy Kids, an obstacle course for children aged 5 to 12 years. The campaign message is ‘This is beating cancer’. The new campaign aims to showcase the personal stories of people taking part in the race, in order to encourage women to unite in beating cancer. The new style campaign and has been specially designed to mesh Cancer Research’s overall ‘right now’…

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