Tag: Volvo

Volvo Cars supports fight against ocean plastics with special V90 Cross Country

Stuart Mitchell

Volvo Cars, has revealed a special version of its award-winning V90 Cross Country all-road estate to celebrate the start of the 2017/18 Volvo Ocean Race. Buyers of the car will also contribute directly to helping understand the health of our oceans. To support the Volvo Ocean Race’s Science Programme around ocean plastics, the company will donate EUR 100 for each of the first 3,000 V90 Cross Country Volvo Ocean Race cars it plans to build. The resulting total donation of EUR 300,000 underlines Volvo Cars’ long-standing commitment to environmental care.…

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Volvo pulls out of Channel 4’s £1m diversity competition after winning

Stuart Mitchell

Volvo, in a surprise move have decided to pull out of Channel 4’s Diversity in Marketing Award. They claim that Gray’s winning entry had not been approved, and as such will pass up on £1m in free airtime. In July, Channel 4 announced that Volvo UK and Valenstein & Fatt (Grey London) had won the £1million airtime prize for the Diversity in Advertising Award, with an ad campaign focussed on non-visible disability. The brand was one of seven finalists – BT and AMV BBDO; Ford and GTB; Panasonic and Brave;…

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Volvo And Valenstein & Fatt Launch Two New Powerful Short Films For Human Made Stories

Stuart Mitchell

Car maker Volvo And Creative Agency Valenstein & Fatt (formerly Grey London) have launched two new powerful short films for their Human Made Stories Campaign. Human Made Stories is a part of Volvo’s brand platform: ‘Human Made’. The Campaign showcases much of what they feel help make them unique, with a belief that the most meaningful innovations come from a true understanding of people. This has lead to a these new films which highlight the work, in 2 diverse fields to improve the lives of many people. The first film…

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