Waitrose | Ethical Marketing News

Waitrose and John Lewis to continue their support for vulnerable families impacted by the pandemic

February 8, 2021January 24, 2021 Stuart Mitchell

John Lewis and Waitrose have pledged to continue their efforts to support families in need with a raft of initiatives designed to provide nutrition, warmth and comfort for the vulnerable over the third lockdown and beyond. The 2020 Christmas campaign had a message of kindness at its heart and raised over £3m for charities Home-Start and FareShare, with Partners, customers and communities all coming together to Give A Little Love. Home-Start, which relies on a network of trained volunteers, supported 10,000 families during the Christmas period – double the number they…

John Lewis and Waitrose launch 100 new virtual experiences to keep the nation entertained and reveals how we shopped through Week 1 of Lockdown 3.0

January 31, 2021January 17, 2021 Stuart Mitchell

John Lewis and Waitrose have launched more than 100 virtual services and experiences, all designed to entertain the nation while we are stuck indoors for the third national lockdown. As easy as logging into a virtual class, customers can access the advice and support of Partners from the comfort of their own homes. Virtual classes, events and experiences include: Sewing machine classes for beginners Expert styling advice on how to dress for the perfect Zoom date How to make your own plant hanger How to cook a romantic stay-at-home Valentine’s…

Waitrose relaunches its ECOlogical household cleaning range

January 9, 2021December 21, 2020 Stuart Mitchell

Waitrose is relaunching ECOlogical – its eco friendly household cleaning range – with packaging improvements which will save an estimated 4.1 tonnes of virgin plastic a year. The range of 17 naturally derived products, made exclusively in the UK, will see Waitrose use innovative recovered and recycled ‘Ocean Bound Plastic’ in some of the product packaging. Ocean Bound Plastic is a recycled raw material made from plastic waste that is at risk of ending up in the oceans. Vegan and Vegetarian friendly, and compliant with the Leaping Bunny scheme, the…

Waitrose and John Lewis Christmas advertising campaign celebrates kindness as nation encouraged to ‘Give A Little Love’

December 3, 2020November 16, 2020 Stuart Mitchell

Waitrose and John Lewis have unveiled this year’s Christmas advertising campaign, which – inspired by the kindness shown by the British public during the pandemic – encourages viewers to give a little love to others. The advertising is one element of a major campaign by the two retailers, which launched on National Kindness Day, under the strapline ‘Give A Little Love’. The campaign aims to make a lasting difference to some of those hit hardest during 2020. https://youtu.be/Juv2c0xgGno Together John Lewis and Waitrose are aiming to raise £4m for two…