Tag: Waitrose

Waitrose cracks down on Easter egg packaging and reduces plastic by almost half

Stuart Mitchell

Waitrose will take a further step in eliminating unnecessary packaging by almost halving the single-use plastic on all its own brand Easter eggs and confectionery.  Thousands of own brand Easter eggs arriving on shelves this month will contain nearly half (44%) the amount of plastic, and 18% less card, meaning a quarter less packaging overall for the Easter confectionery range. Much of the Easter egg packaging will also be made from recycled materials, including the Waitrose Squiggle Eggs and Milk Chocolate Hen with Speckled Eggs which are made from 80%…

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Waitrose ranked first for efforts to reduce plastics in Greenpeace report as it confirms latest plans for refillables test

Stuart Mitchell

Waitrose has topped the EIA (Environmental Investigation Agency) and Greenpeace table of UK supermarkets for efforts to reduce plastics across its shops and products for the second year in a row. The report acknowledges that Waitrose reported an absolute plastic reduction of 6.1% since 2017 across both its own-brand and branded ranges – the lowest plastic use per unit market share of the supermarkets, while also highlighting its refillable pilot scheme.   Waitrose pioneered the launch of its refillable range in some of its shops in 2019 with ‘Waitrose Unpacked’…

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Waitrose new app helps the retailer assess and understand the emotional wellbeing of its farm animals

Stuart Mitchell

Waitrose is rolling out a new mobile application today that will help the retailer assess and begin to understand the emotional wellbeing of its farm animals.  The first of its kind, the app aims to manage and improve opportunities that animals have to experience a good and enriching life – a process that Waitrose hopes will help it lead further improvements to animal welfare standards across the UK. Developed by leading animal behavioural scientists at Scotland’s Rural College (SRUC) and licensed by Waitrose for trial and development for two years,…

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Waitrose roots for UK’s first sustainable home fertiliser product

Stuart Mitchell

Waitrose will be the first supermarket in Europe to sell a new plant-based non-chemical fertiliser that is 100% natural, fully sustainable and completely peat-free. From the end of February, PlantGrow will be exclusively available in 220 Waitrose shops, increasing to 260 after Easter.   An innovation developed by a Norfolk-based farming family, PlantGrow is the first product within the home fertiliser category to be produced entirely from a renewable energy process.  Made up of a range of different plant tissues and residues through a patented process of anaerobic digestion, the process converts…

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Give a Little Love campaign raises £3m

Stuart Mitchell

John Lewis and Waitrose raised more than £3m for FareShare, Home-Start, and other local charities, through its Give a Little Love campaign. “We are thrilled to have been able to make such a difference. As the impact of this cruel pandemic is felt more deeply across society, we know that now is not the time to take our foot off the pedal. We are hard at work with FareShare to see how we can even further supply food to those who are going hungry.” James Bailey, Executive Director of Waitrose…

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