WARC Media 100, the ultimate independent global benchmark celebrating advertising media excellence, is now released featuring the most awarded campaigns and companies in the world. Compiled by WARC, the international marketing insights company, the annual Media 100 Ranking is produced by combining the results of the industry’s most important global and regional media award shows of 2022. The awards tracked are determined by a global industry panel survey and consultation with the WARC Rankings Advisory Board. Amy Rodgers, Head of WARC Creative, said: “This year, the top campaigns aimed to…
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Online video emerges as an effective format in an evolving media landscape
Media effectiveness is becoming harder to achieve, but is more important than ever in successfully driving long term impact. New research released today by WARC, the global authority on marketing effectiveness, in partnership with TikTok, the leading destination for short-form mobile video, provides a holistic overview of what it means to deliver impact at a time of flux. According to WARC’s Marketer’s Toolkit survey, the cost-of-living crisis and media/audience fragmentation were the top two concerns for APAC marketers cited for 2023, creating increased pressure to prioritise media investments that deliver…
Read MoreGround-breaking research from Aprais and WARC reveals strong client-agency relationships lead to more effective work
New evidence shows that the strength of the relationship between clients and their agency has a direct correlation to the output of effective work. This follows ground-breaking research carried out by Aprais, advisors to the world’s leading marketers and agencies, and WARC, the global authority on marketing effectiveness. Outlined in the study ‘Do stronger relationships produce stronger results?’, the analysis demonstrates where the strongest, most effective, relationships excel, and it points to where brands and agencies should focus their efforts in developing an effective culture in the partnerships they build.…
Read MoreGlobal ad spend in publishing media set to decline 7.7% in 2023 to $47.2bn
The media industry has entered a period of flux. What constitutes a media owner is being challenged by structural shifts in the global advertising market worth $993bn this year. It is becoming harder for content-creating publishers to remain competitive against data-rich performance channels like retail media, and sustain publishing businesses through online display revenue alone, finds WARC in its latest Global Ad Trends report: Media models in flux. Amazon earned $37.7bn from advertising services in 2022, almost the exact amount print was worth globally last year. The entire global publishing…
Read MoreNew WARC Diversity, Equity and Inclusion hub to help marketers implement effective DEI strategies
Diversity, inclusivity and social justice is cited by 82% of respondents to WARC’s global Marketer’s Toolkit survey as being important to their 2023 marketing strategies – a third of which (33%) said DEI would significantly impact their marketing plans. To help marketers navigate challenges and implement successful DEI strategies, specifically around the representation of diverse audiences and in their hiring practices, WARC, the global authority of marketing effectiveness, has launched a DEI hub featuring the latest best practice, research, expert guidance and case studies. WARC has partnered with some of…
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