Tag: WARC

Digital audio can support CPG and Retail brands in achieving effective outcomes along the marketing funnel

Stuart Mitchell

Media fragmentation has been creating challenges across sectors, and Retail and CPG are no exception. Strategic decisions are becoming more complex as brands search for the most effective response to the cost-of-living crisis, the growth of ecommerce, changing consumer expectations, shoppers’ desire for more personalized experiences and the splintering of the media landscape. There are significant opportunities for brands and retailers to leverage the strengths of digital audio to keep pace with the evolving path-to-purchase, according to new research by WARC, the global authority on marketing effectiveness, and Spotify, the…

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Brands find purposeful routes to growth, with tech innovation and social influence leading tactics for commercial success

Stuart Mitchell

To help companies improve the business impact of their creative marketing, WARC Creative has today released a report looking at the strategies and approaches of some of the world’s most awarded campaigns for effectiveness from 2022, ranked in this year’s Effective 100. Part of WARC Rankings, the Effective 100, is the ultimate independent global benchmark celebrating excellence in advertising effectiveness. It features the most awarded campaigns and companies in the world based on their performance at the most important global and regional effectiveness shows as determined by the industry. Amy…

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A Google and WARC report. Retail’s balancing act: A guide to sustainable performance

Stuart Mitchell

A complex post-pandemic retail landscape, including a shift to omnichannel shopping, has resulted in a need to rebalance marketing strategies to ensure customer experiences are both seamless and profitable. To succeed in retail and deliver both value and sustained growth means taking a balanced and nuanced approach. Getting this balance right is crucial as marketers increasingly come under pressure to do more with less. In ‘Retail’s balancing act: A guide to sustainable performance’, released today by WARC in partnership with Google, the white paper provides marketers with a guide to…

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WARC Rankings 2023: Effective 100 announced – the world’s most awarded campaigns and companies for effectiveness

Stuart Mitchell

WARC Effective 100, the ultimate independent global benchmark celebrating excellence in advertising effectiveness, is now released featuring the most awarded campaigns and companies in the world.  Compiled by WARC, the international marketing insights company, the annual Effective 100 Ranking is produced by combining the results of the industry’s most important global and regional effectiveness award shows of 2022. The awards tracked are determined by a global industry panel survey and consultation with the WARC Rankings Advisory Board. Commenting on the themes of the most effective campaigns in the world, Amy…

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TikTok’s global advertising revenue to reach $15.2bn in 2023 defying a digital ad market slowdown

Stuart Mitchell

TikTok, the Chinese ByteDance-owned video sharing app, has become an integral digital and popular platform for brands, especially in the pursuit of reaching younger audiences. According to the Future of Media report, part of WARC’s Marketer’s Toolkit survey, 75% of marketers plan to increase their ad spend on TikTok this year.  In this first of a new series of reports published today, Platform Insights by WARC Media takes a closer look at TikTok to provide an overview of the key data points that advertisers need to know about, spanning investment,…

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