Tag: WARC

UK Advertising records £42.6bn spend in 2024

Stuart Mitchell

The latest Advertising Association/WARC Expenditure Report, published today, shows that the UK’s ad market recorded a 10.4% increase in investment to a total of £42.6bn in 2024. The latest dataset shows online formats, when combined, grew 13.2% last year with £4 in every £5 of ad budgets now spent online.  New AA/WARC forecasts show advertising is expected to rise by 6.3% to reach £45.2bn in 2025. Further growth is forecast for 2026, with an anticipated rise of 5.6% lifting the UK ad market’s value to £47.8bn next year. April’s forecasts have seen…

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Gold, Silver and Bronze winners announced for the WARC Awards 2025 Europe

Stuart Mitchell

The Gold, Silver and Bronze winners are announced for the WARC Awards 2025 – Europe. Now in their fifth year, the awards, in association with LIONS, honour marketing and strategic effectiveness.  Three gold, three silver and seven bronze accolades have been awarded for Europe. Campaigns for both global and local brands, and for a diverse range of product categories including consumer packaged goods (CPG), insurance and business software, are represented showcasing how marketers are driving growth across different sectors. The United Kingdom has won the most awards (7). Belgium (1), Czech…

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Global newsbrand ad spend down to $32.3bn this year as advertisers increasingly favour user generated content

Stuart Mitchell

The advertising industry has a breaking news problem. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and broadcasters. Globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, per WARC Media, and is forecast to remain flat through 2026. For magazine brands, spend is forecast at $3.7bn in 2025, a 38.6% slump since 2019.  Alongside content and safety concerns, brands are favouring global digital platforms like Google and…

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ACT Good Report 2025 celebrating the best campaigns promoting social and environmental responsibility

Stuart Mitchell

ACT Good Report is a unique ranking showcasing the world’s most impactful use of creative communication to promote sustainability and social responsibility and raise awareness of significant social and environmental issues. The report is compiled by ACT Responsible, the international non-profit association and largest source of the world’s best ads for social and environmental issues, in collaboration with WARC, the global marketing insights company, and publisher of the WARC Rankings. The ACT Good Report ranking is produced by combining the results of the recently published WARC Creative 100, the global…

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Shortlists revealed for The WARC Awards 2025

Stuart Mitchell

The shortlists are announced for the The WARC Awards for Effectiveness 2025 in association with LIONS, honouring the best campaigns that showcase how strategic thinking leads to effective impact for brands and business. Five regional juries made up of a total of 74 industry leaders from both agencies and brands have shortlisted a total of 130 campaigns from 26 countries. Asia-Pacific leads with the most shortlisted entries (38), followed by North America (37), Europe (27), Middle East and Africa (18) and Latin America (10).  Category-wise, Strategic Thinking, has the most…

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