Tag: WARC

Global newsbrand ad spend down to $32.3bn this year as advertisers increasingly favour user generated content

Stuart Mitchell

The advertising industry has a breaking news problem. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and broadcasters. Globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, per WARC Media, and is forecast to remain flat through 2026. For magazine brands, spend is forecast at $3.7bn in 2025, a 38.6% slump since 2019.  Alongside content and safety concerns, brands are favouring global digital platforms like Google and…

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ACT Good Report 2025 celebrating the best campaigns promoting social and environmental responsibility

Stuart Mitchell

ACT Good Report is a unique ranking showcasing the world’s most impactful use of creative communication to promote sustainability and social responsibility and raise awareness of significant social and environmental issues. The report is compiled by ACT Responsible, the international non-profit association and largest source of the world’s best ads for social and environmental issues, in collaboration with WARC, the global marketing insights company, and publisher of the WARC Rankings. The ACT Good Report ranking is produced by combining the results of the recently published WARC Creative 100, the global…

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Shortlists revealed for The WARC Awards 2025

Stuart Mitchell

The shortlists are announced for the The WARC Awards for Effectiveness 2025 in association with LIONS, honouring the best campaigns that showcase how strategic thinking leads to effective impact for brands and business. Five regional juries made up of a total of 74 industry leaders from both agencies and brands have shortlisted a total of 130 campaigns from 26 countries. Asia-Pacific leads with the most shortlisted entries (38), followed by North America (37), Europe (27), Middle East and Africa (18) and Latin America (10).  Category-wise, Strategic Thinking, has the most…

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New research: The Pace Principle – A CMO’s guide to effective marketing in Asia

Stuart Mitchell

WARC, the global authority of marketing effectiveness, has today released The Pace Principle, a landmark Asian evidence-led and mythbusting guide for marketers providing evidence of what works in Asia. Until now, most evidence underpinning core advertising effectiveness principles has come from Western markets. This ground-breaking research is built on consistent data from across Southeast Asia, Greater China, and India, to address common misconceptions that hinder businesses from maximising returns – specifically the perceived barrier that “Asia moves too fast for long-term brand building to work” due to the speed of…

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Global ad market growth downgraded by $20bn due to growing market volatility: WARC releases Global ad spend outlook 2025/26 Q1 update

Stuart Mitchell

A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.7% this year to $1.15trn, a downgrade of almost one percentage point (pp) from WARC’s November forecast due to growing market volatility. A further cut of 0.7pp has been applied to 2026, downrating growth to 6.3%. The underlying factors for these downward revisions are wide ranging, but core among them is the rising risk of stagflation – or outright recession – across major economies, compounded by heightened costs…

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