Tag: WARC

A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.7% this year to $1.15trn, a downgrade of almost one percentage point (pp) from WARC’s November forecast due to growing market volatility. A further cut of 0.7pp has been applied to 2026, downrating growth to 6.3%. The underlying factors for these downward revisions are wide ranging, but core among them is the rising risk of stagflation – or outright recession – across major economies, compounded by heightened costs…

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The WARC Media 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for media, is now released. Compiled by WARC Creative, helping companies deliver creative marketing that works, the annual Media 100 Ranking is an aggregate of the results of the most important global and regional media awards of 2024. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel survey. Anna Hamill, Senior Editor, WARC Creative, said: “The WARC Media 100 are annual worldwide league…

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The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for creativity, is now released.   Compiled by WARC Creative, helping companies deliver creative marketing that works, the annual Creative 100 Ranking brings together the results of the most important global and regional creative awards of 2024. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel survey. Anna Hamill, Senior Editor, WARC Creative, said: “The WARC Creative 100 are annual worldwide league tables of…

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