Tag: WPP

WPP announces commitments to fight racism and invest in Black talent

Stuart Mitchell

WPP has announced a set of commitments and actions to help combat racial injustice and support Black and minority ethnic talent. We will take decisive action on each of the 12 points in the “Call For Change” open letter to the industry from more than 1,200 Black advertising professionals; complete a fundamental review of our hiring, retention, promotion and development practices; and publish our racial diversity data. We will use our voice to fight racism and advance the cause of racial equality in and beyond our industry. We will invest $30…

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The National Opioid Action Coalition (NOAC) Launches “#TalkToMe” Initiative, Uniting Public and Private Sectors With Pop Culture Influencers to Combat America’s Opioid Crisis

Stuart Mitchell

In response to the nation’s opioid epidemic, the National Opioid Action Coalition (NOAC), formed by Fors Marsh Group (FMG), iHeartMedia, and WPP, today announced the launch of #TalkToMe – a science-based public awareness initiative that unites the public and private sectors with pop culture influencers to reduce stigma as a barrier to opioid use disorder prevention, treatment and recovery. #TalkToMe is an extension of NOAC, which works to help federal, state and private sector programs extend their reach and impact in communities affected by the opioid crisis. While corporate initiatives,…

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Mercy Ships Canada and Partners Give Canadian Boat Lovers the Chance to Buy a Boat and Help Save a Life

Stuart Mitchell

On Friday, January 12, 2018, a team of marketing communications agencies led by Geometry Global will launch an awareness and fundraising campaign for Mercy Ships, a volunteer-run hospital ship that provides free life-saving surgical care to the world’s most impoverished communities. The new pro bono campaign, organized in collaboration with the Toronto International Boat Show, is designed to inspire Canadian boat enthusiasts to donate to Mercy Ships by tapping into their love of boats while empowering them to make a difference. “When people hear about Mercy Ships for the first…

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Ethical Concerns about placement cause UK companies to pause their Google Ads

Stuart Mitchell
google

The UK Government, Transport for London, the Financial Conduct Authority, The Guardian, Channel 4, L’Oréal and the Havas group are just some of the companies who have paused their advertising with Google and Youtube following revelations that their ads are appearing alongside extremist videos. An investigation by The Times dscovered ads from leading firms have been shown on the youtube pages of people such as David Duke, former leader of the Klu Klux Klan, and pastor Steven Anderson, who praised the killing of 49 people in a gay nightclub. Ads…

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