Tag: WWF

Hugh Fearnley-Whittingstall calls for dedicated advertising fund to improve the image of vegetables

Stuart Mitchell

Healthy January stops here as the annual fruit and veg marketing budget runs out.  £296.6 million gets spent on confectionary, snacks, fruit, veg and soft drink marketing in the UK each year.  But when was the last time you saw a humble carrot ad? That’s because only 5% of that total is allocated to fruit and veg which means by the 19th January the total commercial marketing spend for fruit and veg could be used up.  To highlight the gap in marketing budgets, renowned food campaigner Hugh Fearnley-Whittingstall has joined…

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WWF Christmas advert tugs on heart strings when an elephant looks poachers in the eye

Stuart Mitchell

A NEW commercial is entering the battle for most emotive Christmas advert of 2017 – and it comes not from a big retailer, but global conservation charity WWF. The powerful one-minute film, titled ‘Just Like Us,’ reveals the devastating loss an elephant feels when it sees its herd attacked and killed by poachers for their tusks. Debuting across national TV and online on Tuesday (21 November), the advert written and produced by All Mighty Pictures shows the entire tear-jerking scene through the reflection in an elephant’s eye – a flawless…

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World’s first floating wind farm has started production

Stuart Mitchell

Hywind Scotland, the first floating wind farm in the world, has started to deliver electricity to the Scottish grid. The First Minister of Scotland, Nicola Sturgeon, has officially opened the wind farm. The 30MW wind farm, operated by Statoil in partnership with Masdar, is located 25 kilometers offshore Peterhead in Aberdeenshire, Scotland and will power approximately 20,000 households.“Hywind can be used for water depths up to 800 meters, thus opening up areas that so far have been inaccessible for offshore wind. The learnings from Hywind Scotland will pave the way…

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Peter Capaldi launches new Greenpeace campaign

Stuart Mitchell

A huge coalition of companies and civil society organisations including Greenpeace, WWF and the Marine Conservation Society have launched a new campaign by taking over Westminster tube station with posters on their walls and ticket gates with the message that electricity from offshore wind is half the price it was just two years ago. Launching the campaign in Westminster tube station, where ministers and MPs will be walking past striking images of offshore wind farms, Peter Capaldi (Dr Who, The Thick of It, Local Hero) said: “Great Britain is the…

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National Grid launches “world’s first” green energy forecast.

Stuart Mitchell

While the end of summer may have meant grey weekends for some, it was in fact the ‘greenest’ summer on record according to new data from National Grid. From 21 June to 22 September, almost 52% percent of our electricity generation was met by low carbon sources, compared to around 35% four years ago. This news comes as the company today launches innovative new software that forecasts the carbon intensity of electricity generation up to two days ahead, helping people to understand and control their energy use. National Grid is…

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