As millions of college students begin to return to campus in the coming weeks and states across the country are reporting a rise in younger people testing positive for COVID-19, MTV and ViacomCBS Entertainment & Youth Group – in partnership with the Ad Council – are launching #BacktoSchoolTogether, a new phase of the #AloneTogether public awareness campaign will communicate how to stay safe, dispel myths and misinformation and promote the importance of key actions that students can take to slow the spread. The digital-first PSA campaign features a media toolkit…
Read MoreMTV and ViacomCBS Entertainment & Youth Group launch #BacktoSchoolTogether campaign in partnership with the Ad Council
