Tag: ViacomCBS Entertainment

MTV and ViacomCBS Entertainment & Youth Group launch #BacktoSchoolTogether campaign in partnership with the Ad Council

Stuart Mitchell

As millions of college students begin to return to campus in the coming weeks and states across the country are reporting a rise in younger people testing positive for COVID-19, MTV and ViacomCBS Entertainment & Youth Group – in partnership with the Ad Council – are launching #BacktoSchoolTogether, a new phase of the #AloneTogether public awareness campaign will communicate how to stay safe, dispel myths and misinformation and promote the importance of key actions that students can take to slow the spread. The digital-first PSA campaign features a media toolkit…

Read More

MTV, Comedy Central and ViacomCBS Entertainment & Youth Brands Extend Partnership With Ad Council to Launch Phase Two of the #AloneTogether Campaign With a Focus on Mental Health

Stuart Mitchell

In the wake of new research from MTV revealing that an unprecedented level of Americans are experiencing declining mental health due to the COVID-19 pandemic, MTV, Comedy Central and ViacomCBS’ Entertainment & Youth Brands, in partnership with the Ad Council, have launched AloneTogether.com, a website focused on addressing the effects of isolation on mental health. The online hub will offer actionable resources to help people Stay Calm, Stay Connected and Stay Active while they Stay Home. A new suite of PSA creative assets developed for broadcast, print, digital and social…

Read More