Unicef Launch ‘Furniture that Hides from Hurting’ Campaign

UNICEF have launched a new report A Familiar Face: Violence in the lives of children and adolescents uses the latest data to show that children experience violence across all stages of childhood and in every region of the world.

“It is unacceptable that children of all ages in every region of the world face violence in the places where they should be safe – their homes, schools and communities. The devastation caused by violence canlast a child’s entire life andis often passed down from one generation to the next,” said UNICEF Regional Director for Europe and Central Asia, Afshan Khan. “These findings must be a wakeup call to protect every child from violence.”

Alongside the report UNICEF have also launched a new social media campaign, designed by VML called ‘Furniture that Hides from hurting’. The campaign includes videos of unsuspecting parents in a shop being introduced to a new line of furniture called ‘Furniture that Hides from Hurting.’ The shop assistant shows them furniture which includes places for children to hide from abuse, whether it be sexual, physical or psychological.

“A lot of times children feel unsafe in their own home. It’s so prevalent now-a-days that children really need a place to escape and hide,” explains the actor portraying a salesperson in one of the videos.  

The Campaign is to showcase the Key findings from the report which include;

Violence against young children in their homes:

  • Three-quarters of the world’s 2- to 4-year-old children – around 300 million – experience psychological aggression and/or physical punishment by their caregivers at home;
  • Around 6 in 10 one year olds in 30 countries with available data are subjected to violent discipline on a regular basis. Nearly a quarter of one-year-olds are physically shaken as punishment and nearly 1 in 10 are hit or slapped on the face, head or ears.
  • Worldwide, 1 in 4 children under age five – 176 million – are living with a mother who is a victim of intimate partner violence.

Sexual violence against girls and boys:

  • Worldwide, around 15 million adolescent girls aged 15 to 19 have experienced forced sexual intercourse or other forced sexual acts in their lifetime.
  • Only 1 per cent of adolescent girls who had experienced sexual violence said they reached out for professional help.
  • In the 28 countries with data, 90 per cent of adolescent girls who had experienced forced sex, on average, said the perpetrator of the first incident was known to them. Data from six countries reveals friends, classmates and partners were among the most frequently cited perpetrators of sexual violence against adolescent boys.

Violence in schools:

  • Half the population of school-age children – 732 million – live in countries where corporal punishment at school is not fully prohibited.
  • About 3 in 10 (17 million) young adolescents in 39 countries in Europe and North America admit to bullying others in school.
  • Worldwide, close to 130 million, or slightly more than 1 in 3, students between the ages of 13 and 15 experience bullying.

The release of the global report coincides with a sub-regional forum on strengthening data collection on violence against children for stronger policy-advocacy in six countries and a territory in the Western Balkans and Turkey. The two-day event in Belgrade, Serbia is part of the European Union, UNICEF and European Disability Forum programme “Protecting Children from Violence and Promoting Social Inclusion of Children with Disabilities,” which aims to strengthen national child protection systems and ensure social inclusion of children with disabilities.




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