Last week, Under Armour launched a new campaign – #WEWILL. This is an evolution of the brand’s signature I WILL and highlights how they feel sport has the power to unite and inspire. The spot features a who’s who of Under Armour athletes from around the world, who all believe in the boundless power of sport. The #WEWILL campaign is designed to show its support to the victims of Hurricane Harvey. Under Armour has partnered with Team Rubicon, a first responder organisation which deploy former service members to emergency situations.
Under Armour said:
“At Under Armour, we believe that sports can inspire, unite, and even change the world. We see it break down barriers and unite people of all backgrounds in arenas, stadiums, and playing fields. We see it inspire little girls and little boys to believe in themselves. We see it when teams, leagues, athletes, fans and you answer the call for help when disaster strikes.
We created this video before the impact of Hurricane Harvey, where we’ve all now witnessed the devastation that’s been caused. As we send our thoughts and prayers to all those affected, and as a brand that’s now making the bold statement that sports can change the world, it’s our job to demonstrate how we are doing more.”
Under Armour told us:
“We believe we have the ability to participate in that change in the areas impacted by Hurricane Harvey through a partnership with Team Rubicon, a first responder organization who deploys former service members to emergency situations. Our goals are direct:
- Securing the safety of all those affected
- Stabilizing the community and getting residents back home
- Returning kids to school and sports
We are also encouraging our community to come together and support. You can learn more about Team Rubicon: https://teamrubiconusa.org.”