It’s been a rough week for some following Hurricane Harvey, but it’s nice to see some companies doing their bit. It’s at times of tragedy that companies find themselves in a position to help, and whilst they’re helping others it also works as marketing to show the softer and more human side of multinationals.
AirBNB have encouraged people to open their homes:
We have expanded & extended the disaster program for #HurricaneHarvey. Hosts open their homes for $0 to evacuees. https://t.co/ddzpMNng14
— Airbnb Help (@AirbnbHelp) August 29, 2017
It’s also not just Hurricane Harvey they’ve been tackling this week they have done something similar in India, where there is flooding in Mumbai:
We encourage local hosts in Mumbai to list their space and help neighbours in need #MumbaiRains. Details: https://t.co/hpzyengSXI (2/2)
— Airbnb India (@Airbnb_in) August 30, 2017
The Drinks industry are sending canned water to those most in need:
We're sending more than 155,000 cans of emergency drinking water to those affected by #HurricaneHarvey. Stay safe everyone. pic.twitter.com/Wc1YzQQA9M
— Anheuser-Busch (@AnheuserBusch) August 29, 2017
Our hearts go out to those impacted by the destruction of #Harvey. Learn about what we're doing to help with relief https://t.co/hoGeRM21oR pic.twitter.com/XrKhsCnkNL
— Molson Coors (@MolsonCoors) August 29, 2017
Spent the day filling cans of water to head to TX thanks to @CANdAid for making this happen and @BallCorpHQ for the cans. #HurricaneHarvery pic.twitter.com/QPEeV41ktZ
— Oskar Blues Brewery (@oskarblues) August 30, 2017
The communication industry has stepped up to offer reduced or free calls for those in the area:
T-Mobile customers affected by #HurricaneHarvey will get unlimited data from Aug. 28-Sept. 8th to help stay connected with family & friends
— T-Mobile ? (@TMobile) August 31, 2017
Paypal is removing its cut of any monies donated to relief efforts:
Donate w/ PayPal to our #HurricaneHarvey relief fund! We'll ensure that 100% of your donation goes to relief efforts https://t.co/0mID7DrgbT pic.twitter.com/CptHMYMySl
— PayPal (@PayPal) August 28, 2017
Supermarkets have joined the effort giving both financial donations and donations of goods:
We will match 2x the value of every dollar you donate to @RedCross at Walmart or https://t.co/f9P68h2u3S . #HurricaneHarvey #BetterTogether pic.twitter.com/2oOWKrSgXq
— Walmart (@Walmart) August 31, 2017
.@Target teams are working round the clock helping communities impacted by #HurricaneHarvey. More on our response: https://t.co/7Fe9jRXStI pic.twitter.com/QtCVmUSmdf
— Target News (@TargetNews) August 31, 2017
It’s great to see so many companies doing what they can to help those in need, especially nice to see Airbnb doing similar work in Mumbai. It’s a great thing for companies to help out, not only is it the right thing to do but like all ethical marketing, it also shows a positive image for the companies involved.
Doing the right thing is a marketing tool in itself and is a great way to not only showcase yourselves as an ethical concern but it also gives people something to remember.
Being charitable and helping out those in need not only is good for those you are helping it also lets people see that you are doing what you can and that is what people remember, so don’t forget helping and doing the right thing is positive marketing for you as well.
The thoughts of everyone at EMN is with those who have suffered as a result of both Hurricane Harvey and the floods in Mumbai.
