Companies should focus on AI ethics even if it hits profits, says Microsoft UK director

Companies must refuse to create artificial intelligence that is unethical and could harm humanity, even if it affects their profits, a senior director at Microsoft UK has said. Hugh Milward, Senior Director of Corporate, External and Legal Affairs, said businesses need to “draw a line” on what is acceptable when developing cutting-edge technology and understand their responsibilities. “Just because something can be done, doesn’t mean it should be done,” he told December’s Tech UK Digital Ethics Summit in London. The event heard from leading figures in business and government on…

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The BURGER KING® Brand Launches a New Advertising Campaign Created Entirely by Artificial Intelligence

The BURGER KING® brand is testing a BETA version of a new deep learning algorithm that could give a glimpse into what the future of marketing and communications could look like. By tapping into A.I. to create a new advertising campaign, the brand is developing an innovative business model called Project: AOR, moving from the traditional Agency of Record to an Agency of Robots. Artificial intelligence is having an increasingly relevant role in many industries, and creative advertising isn’t the exception. That’s why the BURGER KING® brand decided to use…

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‘Humans still needed’ – research project reveals impact of artificial intelligence on public relations

The CIPR‘s Artificial Intelligence (AI) panel has published new research revealing the impact of technology, and specifically AI, on public relations practice. It predicts the impact on skills in the profession in the next five years. The pioneering research (PDF) – led by Jean Valin Hon FCIPR – is the first comprehensive assessment of the impact of AI on public relations skills. Conversation around this topic is typically polarised between denial and techno-panic. Benchmarking against Global Alliance Global Body of Knowledge (GBOK) framework The discussion paper uses a simplified version of the GBOK framework,…

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