Tag: AI

Information Commissioner’s Office seeks views on accuracy of generative AI models

Stuart Mitchell

The Information Commissioner’s Office (ICO) has launched the latest instalment in its consultation series examining how data protection law applies to the development and use of generative AI. The third consultation in the series focuses on how data protection’s accuracy principle applies to the outputs of generative AI models, and the impact that accurate training data has on the output. Where people wrongly rely on generative AI models to provide factually accurate information about people, this can lead to misinformation, reputational damage and other harms. “In a world where misinformation…

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GETI 2024: Energy workers say AI will drive demand for human skills

Stuart Mitchell

The eighth annual Global Energy Talent Index (GETI), the world’s most established and comprehensive energy workforce trends report, released recently, reveals that artificial intelligence (AI) is expected to boost workforce productivity and job satisfaction and drive demand for new skills across the industry. Over 90 per cent of energy workers expect AI to increase demand for, and influence them to learn, new skills such as programming, IT, critical thinking and creativity Majority expect AI to boost productivity and job satisfaction, and almost half say it will boost salaries Many expect…

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Public backs charity access to AI, research finds

Stuart Mitchell

“AI must not be the privilege of the few” People around the world recognise the benefits that Artificial Intelligence can bring to further charitable causes, according to new research from the Charities Aid Foundation (CAF). Indeed, most people (70%) believe that efforts should be made to help charities of different sizes and resources to access AI. Ahead of Microsoft’s first Global Non-Profit Leaders Summit in Seattle, which a thousand non-profit leaders are expected to attend, CAF is encouraging technology companies to consider how charities of all sizes can access the…

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Brands face challenges in planning for quality marketing in an AI-driven world

Stuart Mitchell

After a challenging 2023, WARC Media predicts global advertising spend will double its growth in 2024 with spend expected to top $1 trillion for the first time. Just five companies – Alibaba, Alphabet, Amazon, Bytedance and Meta – are forecast to attract over half (51.9%) of global advertising spend this year as their ad revenues rise by 10.7%.  Key to this growth is the adoption of artificial intelligence (AI). However, the growth of AI raises challenging questions about media quality and the future of advertising on the open internet.  With…

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CAP – Generative AI & Advertising: Decoding AI Regulation

Stuart Mitchell

The ASA/CAP have released a post called: Generative AI & Advertising: Decoding AI Regulation. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Generating tailored ads that resonate uniquely with each individual viewer. Designing dynamic campaigns that evolve according to consumer response. Creating a year’s worth of brand content, with just a few clicks. These are just few of the ways that generative AI might…

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