Social Tech Trust and Microsoft reveal the ventures that will take part in the Microsoft AI for Good Social Business Programme

Eleven ventures will join the four-month immersive accelerator programme to develop their AI for good solutions.  All ventures taking part have a social mission and are focused in the areas of either AI for accessibility or AI for environmental sustainability.  The programme, developed in partnership with Microsoft, will help demonstrate that the biggest opportunity for AI is not for AI to shape our future, but for people to shape AI to make the future we want to see.  The social business cohort will benefit from a curriculum delivered by industry…

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UNESCO holds first global conference to promote a humanist Artificial Intelligence

As Artificial Intelligence (AI) changes the way we learn, work and live together, UNESCO is leading an international reflection to explore actions required to ensure that the potential of AI is harnessed at the service of humanity’s sustainable development. “Principles for AI: Towards a Humanistic Approach? A Global Conference” (UNESCO Headquarters, 4 March, 9.30 am to 7 pm), aims to foster dialogue between all stakeholders from the public and private sectors, technical community, media and academia, civil society, international and regional organizations. While AI advances make headlines, people worry that…

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Companies should focus on AI ethics even if it hits profits, says Microsoft UK director

Companies must refuse to create artificial intelligence that is unethical and could harm humanity, even if it affects their profits, a senior director at Microsoft UK has said. Hugh Milward, Senior Director of Corporate, External and Legal Affairs, said businesses need to “draw a line” on what is acceptable when developing cutting-edge technology and understand their responsibilities. “Just because something can be done, doesn’t mean it should be done,” he told December’s Tech UK Digital Ethics Summit in London. The event heard from leading figures in business and government on…

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The BURGER KING® Brand Launches a New Advertising Campaign Created Entirely by Artificial Intelligence

The BURGER KING® brand is testing a BETA version of a new deep learning algorithm that could give a glimpse into what the future of marketing and communications could look like. By tapping into A.I. to create a new advertising campaign, the brand is developing an innovative business model called Project: AOR, moving from the traditional Agency of Record to an Agency of Robots. Artificial intelligence is having an increasingly relevant role in many industries, and creative advertising isn’t the exception. That’s why the BURGER KING® brand decided to use…

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‘Humans still needed’ – research project reveals impact of artificial intelligence on public relations

The CIPR‘s Artificial Intelligence (AI) panel has published new research revealing the impact of technology, and specifically AI, on public relations practice. It predicts the impact on skills in the profession in the next five years. The pioneering research (PDF) – led by Jean Valin Hon FCIPR – is the first comprehensive assessment of the impact of AI on public relations skills. Conversation around this topic is typically polarised between denial and techno-panic. Benchmarking against Global Alliance Global Body of Knowledge (GBOK) framework The discussion paper uses a simplified version of the GBOK framework,…

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