ASA – AI-Assisted, Collective Ad Regulation – our new strategy

The ASA/CAP have released a post called: AI-Assisted, Collective Ad Regulation – our new strategy. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Today, we’re launching our new five-year strategy, AI-assisted collective ad regulation, with ambitious targets to make sure all ads are responsible and people are protected from being misled, harmed or offended by them. The strategy will be launched at our ‘Greenspeaking with confidence’ online…

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PR professionals AI usage rockets throughout 2023 – PRCA ICCO Confidence Tracker

PR professionals’ confidence is returning as usage of AI tools shoots up, according to the latest ICCO and PRCA Confidence Tracker published recently. Confidence returning despite challenges Confidence is returning with 76% of responders ‘confident’ or ‘very confident,’ but is still lower than any reading in 2022 or 2021. Those ‘not very confident’ are down since May from 16% down to 10%, which is more consistent with previous readings, although still noticeably up from 2022. Across various global regions, reasons cited for lack of confidence frequently refer to uncertainty and…

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PRSA Releases Guidance on Artificial Intelligence

PRSA released “Promise & Pitfalls: The Ethical Use of AI for Public Relations Practitioners,” an extensive framework that follows PRSA’s Code of Ethics, and provides best practices on preventing and managing potential ethical challenges that may arise from the improper use of AI tools. The organization’s Board of Ethics and Professional Standards (BEPS) authored the report following extensive research, expert input and peer review. “Since its formation in 1947, and the creation of its Code of Ethics in 1950, PRSA has demonstrated a steadfast commitment to ethical behavior in the…

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Billion Dollar Boy launches innovation unit, Muse, with new research revealing three in five consumers prefer generative AI creator content

Global creator agency, Billion Dollar Boy (BDB), announces the launch of Muse, a new innovation unit exploring the impact of emerging technologies shaping the creator economy – including generative AI.  Muse is purpose driven to understand the reality behind the hype surrounding new technology; to harness its potential and protect brands and the creator community from the boom and bust cycle of new innovations. It follows a six month investigative programme powered by new, independent research and brand and creator partnerships designed to explore how generative AI can work with…

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ASA – Using AI to monitor the promotion of prescription-only medicines

The ASA/CAP have released a post called: Using AI to monitor the promotion of prescription-only medicines. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The ASA is using AI to help us stop thousands of illegal ads for prescription-only medicines on social media. Our systems take advantage of recent advances in machine learning, specifically “large language models” (LLMs), to accurately identify posts that break…

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