Tag: AI

WMO faces the future, with action plan on Artificial Intelligence

Stuart Mitchell

A new Joint Advisory Group on Artificial Intelligence will inform WMO activities in relation to the development and use of AI intelligence technologies in meteorology and hydrology. It will seek to accelerate integration of AI into the WMO infrastructure and research activities. There is a special focus on incorporating AI in the WMO Integrated Processing and Prediction System (WIPPS) – which is the backbone of all forecasting.   WMO will work collaboratively with the public, private and academic sectors in applying AI and machine learning technologies to strengthen the entire…

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CAP – Disclosure of AI in Advertising: Striking the Balance Between Creativity and Responsibility

Stuart Mitchell

The ASA/CAP have released a post called: Disclosure of AI in Advertising: Striking the Balance Between Creativity and Responsibility. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the last five years, we’ve seen dramatic progress in the development of machine learning, with AI becoming a game-changing technology with countless applications. As a nascent form of technology and one regarded as important to economic…

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CAP – Disclosure of AI in Advertising: Striking the Balance Between Creativity and Responsibility

Stuart Mitchell

The ASA/CAP have released a post called: Disclosure of AI in Advertising: Striking the Balance Between Creativity and Responsibility. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the last five years, we’ve seen dramatic progress in the development of machine learning, with AI becoming a game-changing technology with countless applications. As a nascent form of technology and one regarded as important to economic…

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AI accelerates advertising measurement, but advertisers still lack a complete view of ROI

Stuart Mitchell

As measurement continues to evolve, WARC, the global authority on marketing effectiveness, has today released The Future of Measurement 2025, a report that explores the latest emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing.  Paul Stringer, Managing Editor Research and Insights, WARC, says: “Once considered the preserve of more advanced advertisers, the next 12 months in marketing measurement will be defined by a growing democratisation of tools and methods.…

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Organizations are increasingly aware of the environmental footprint of Gen AI, but most aren’t able to address it alone

Stuart Mitchell

The Capgemini Research Institute’s report into the sustainability of generative AI, ‘Developing sustainable Gen AI’, published today, shows that Gen AI has a significant and growing negative environmental impact. However, many organizations are failing to appropriately track this growing footprint, which is jeopardizing their ESG objectives. As businesses weigh up Gen AI’s ability to drive business growth against the technology’s environmental cost, the report outlines measures to design a responsible and sustainable generative AI strategy. Throughout its lifecycle, generative AI has a significant environmental impact Generative AI adoption has accelerated…

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