“Nuts For A Healthier World”, the first solidarity campaign for INC by Saatchi &Saatchi

International Nut & Dried Fruit Council and Saatchi & Saatchi Launch “#NutsForAHealthierWorld”, a campaign to massively distribute the world´s best nuts and dehydrated fruits to people who need them the most. The solidarity campaign, in line with INC´s mission to ensure the consumption of nuts worldwide, was presented at the XXXVII World Nut and Dried Fruit Congress which took place in Seville  from May 21st to 23rd. Nuts contain basic nutrients for the human body such as fiber, vitamins and minerals andregular consumption has been associated with a lower risk…

Read More

Unique Dining Experience At New York Stock Exchange Serves Up Disability Awareness

The National Down Syndrome Society (NDSS), sponsored by Voya Financial® (Voya), is advocating for equal rights for all individuals with Down syndrome through C21, a unique dining experience held at the New York Stock Exchange on Monday, June 4. The C21 event was first launched in Washington, D.C., in 2017 by NDSS and the Saatchi & Saatchi NY advertising firm. Named for the extra twenty-first chromosome characteristic of Down syndrome, C21 demonstrates to the world that individuals with Down syndrome are ready, willing and able to work. “C21 is a…

Read More

Saatchi & Saatchi announce they are taking the pledge, and joining Free the Bid

Saatchi & Saatchi have announced that they are taking the Free the Bid pledge, an iniative designed to give women directors a voice in advertising. In the  year and a half since its launch, Free the Bid has become a vital part of a growing international dialogue about inequality in the Marketing Industry. Many Global networks including AMV BDDO, FCB, M&C Saatchi and McCann, and brands including Airbnb, Coca-Cola, ebay and HP have taken the pledge. Free the bid has launched in Australia, Brazil, South Africa, UK and USA, with…

Read More

Toyota Rolls Out “Start Your Impossible” Global Campaign that Reflects the Olympic and Paralympic Spirit of Encouragement, Challenge and Progress

Created in honor of Toyota‘s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018. “Start Your Impossible” shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to…

Read More

My Favourite Posts of the last year

As we approach our first anniversary and because I love me a list I am doing a list of some of my favourite articles/interviews/pieces of last year, these may not always have been the most popular but they are the ones which resonated with me and I think are always worth highlighting again 🙂 These are in no particular order. Sian is the founder and runner of Ethical Hour which has been growing a lot over the last year and her embrace of the Ethical Community and her ability to…

Read More