Saatchi & Saatchi and Deutsche Telekom launch game that aids dementia research

Following the astounding success of the mobile game Sea Hero Quest, launched in 2016, today Deutsche Telekom and Saatchi & Saatchi London launches the world’s first consumer focused Virtual Reality (VR) game where anyone can help scientists fight dementia through gameplay. Sea Hero Quest VR aims to harness the power of VR gameplay to aid dementia research by helping to further advance our understanding of spatial navigation, and therefore understand one of the earliest symptoms of dementia. As Deutsche Telekom continues to connect people through technology this next iteration represents…

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Diversity within the industry – Ethical Marketing News Blog – 20-08-17

It’s nice to see equality and diversity getting a shout out this week with the #thisgirlcan campaign going international with a new version opening up in Australia, and with a new #likeagirl campaign coming out from Always.   Given the tragic events last week in Charlottesville it is important that we recognise the importance of equality and diversity in marketing materials and within the industry as a whole.  There are a number of initiatives at the moment trying to do just that. One we have covered before, the #SoWhiteProject is…

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Toyota and Saatchi & Saatchi Launch Safety Driving App

Toyota Europe and Saatchi & Saatchi London have today launched the Safe & Sound smartphone  app, which uses a humorous threat of embarrassment to stop kids from speeding or using their phones while driving. Designed to make driving safer and to give parents peace of mind when their children borrow their car, both parent and child need to download the app and then pair their phones. When a child wants to borrow their parents’ car, the parent simply need to activate the app by swiping/handing over a set of virtual…

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Head & Shoulders launches sustainability project

At the Davos World Economic Forum in 2016, the Ellen MacArthur Foundation announced that in terms of weight there will be more plastic in the ocean than fish by 2050. Shocked by this statistic, Head & Shoulders announced its commitment to use recycled plastic at the very heart of its production process. As strategic, creative and production partners on the project, Saatchi & Saatchi London worked with Head & Shoulders to develop the campaign to launch the world’s first recyclable shampoo bottle made from plastic collected on beaches. Also partnering…

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Saatchi & Saatchi New Directors’ Showcase presents the best new talent in filmmaking highlighting gender diversity.

We reported on it last week, and on the 22nd of June,  the  legendary  Saatchi  &  Saatchi  New  Directors’  Showcase  enticed  over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained. Taking place at the Grand Théâtre Lumière at the 2017 Cannes Lions International Festival of Creativity, the show lasted 70 minutes and presented the very best, groundbreaking directorial  talent  from around  the globe.  Partnering  with Oscar  winning  creative  studio, MPC,  the  show  celebrated  creativity,  innovation  and  provided  a  platform  for  up-and-…

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