Saatchi & Saatchi announce they are taking the pledge, and joining Free the Bid

Saatchi & Saatchi have announced that they are taking the Free the Bid pledge, an iniative designed to give women directors a voice in advertising. In the  year and a half since its launch, Free the Bid has become a vital part of a growing international dialogue about inequality in the Marketing Industry. Many Global networks including AMV BDDO, FCB, M&C Saatchi and McCann, and brands including Airbnb, Coca-Cola, ebay and HP have taken the pledge. Free the bid has launched in Australia, Brazil, South Africa, UK and USA, with…

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Toyota Rolls Out “Start Your Impossible” Global Campaign that Reflects the Olympic and Paralympic Spirit of Encouragement, Challenge and Progress

Created in honor of Toyota‘s shift to a mobility company and its eight-year worldwide partnership with The International Olympic and Paralympic Committees, “Start Your Impossible,” Toyota’s first-ever global marketing campaign, will roll out in 27 countries at the start of and through the Olympic and Paralympic Winter Games PyeongChang 2018. “Start Your Impossible” shares Toyota’s evolution by highlighting real-life mobility stories of Olympic and Paralympic athletes as well as everyday athletes who demonstrate the values of humility, hard work and never giving up. The campaign marks Toyota’s long-term commitment to…

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My Favourite Posts of the last year

As we approach our first anniversary and because I love me a list I am doing a list of some of my favourite articles/interviews/pieces of last year, these may not always have been the most popular but they are the ones which resonated with me and I think are always worth highlighting again 🙂 These are in no particular order. Sian is the founder and runner of Ethical Hour which has been growing a lot over the last year and her embrace of the Ethical Community and her ability to…

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Seeds&Chips and Saatchi & Saatchi Italy partner to address the future of the food industry

Seeds&Chips, The Global Food Innovation Summit founded by Marco Gualtieri, has appointed Saatchi & Saatchi to handle its advertising for their next event scheduled in Milan from 7thto 10th of May 2018. Seeds&Chips, now in its fourth year, has become a point of reference within the food industry for food innovation. They early summit held in Milan, showcases the best of Italian and international advancement and explores themes, models and ideas that are changing the way food is produced, distributed, consumed and talked about. With the food production industry placing…

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Direct Line and Saatchi & Saatchi revolutionise pedestrian crossings

Direct Line and Saatchi & Saatchi London have revealed an innovative prototype pedestrian crossing aimed at reducing traffic and pedestrian accidents. With 7,000 annual road traffic accidents taking place at crossings due to a lack of visibility for cars, cyclists and pedestrians, this new campaign is a world-first and aims to tackle this pertinent problem. The campaign forms the second initiative in a series of brand activations that demonstrate Direct Line’s high performance approach to fixing problems in the real world. As technology continues to progress, the brand is positioning…

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