Month: February 2017

The Body Shop has “no plans” to advertise in the Daily Mail anymore

Stuart Mitchell

In a series of tweets to various customers, including internet campaigning group Stop Funding Hate, the Body Shop has stated it now has “no plans” to continue advertising with the Daily Mail. The Body Shop are currently owned by French cosmetics giant L’Oréal.  The company have previously run voucher promotions in both the Mail and Mail on Sunday.  @StopFundingHate Thank you for your concern. We have no plans to advertise in the Daily Mail. — The Body Shop UK (@TheBodyShopUK) February 15, 2017 A number of customers quoted a tweet…

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5 Reasons Smaller Companies Should Embrace Social Responsibility

Stuart Mitchell
Phoenixclubsocial

An important part of Ethical Marketing can be the company’s use of social responsibility. The easiest way to start this is showcase Wikipedia’s definition: “Social responsibility is an ethical framework and suggests that an entity be at an organisation or individual has an obligation to act for the benefit of society at large.“ Many companies don’t necessarily always act for the benefit of society at large but they do have social responsibility programs. These allow them to give something back to society, more often than not on a local level.…

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