Tag: Daily Mail

Virgin Trains to stop selling Daily Mail on-board because it ‘is not compatible with our beliefs’

Stuart Mitchell

Further to our blog about brand placement or blackmail, it has been announced that Virgin Trains are going to stop selling the controversial Daily Mail Newspaper on their trains. The Daily Mail was one of a handful of newspapers the train operator sold in its on-board shop and gave away to first class passengers. A spokesperson for Virgin Trains said it regularly reviewed products sold onboard, adding that “after listening to feedback from our people” it decided to stop stocking copies of the paper. The company stated in an internal memo, that it…

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Blackmail or Brand safety ?

Stuart Mitchell

At the end of November retailer Paperchase stopped a promotion that they were running with British tabloid the Daily Mail.  They did this after there was a backlash on social media from  customers over the brand working with the Daily Mail. This action was highlighted by UK activism group Stop Funding Hate. Since this hit the headlines there has been a clutch of people stating what they think, including quite a few people from within the marketing industry. The line from a lot within the industry seems to be that…

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Paperchase Ends its Promotional Partnership with the Daily Mail

Stuart Mitchell

A few weeks ago the stationery retailer Paperchase has announced that it is ending its promotional partnership with the Daily Mail: We’ve listened to you about this weekend’s newspaper promotion. We now know we were wrong to do this – we’re truly sorry and we won’t ever do it again. Thanks for telling us what you really think and we apologise if we have let you down on this one. Lesson learnt. — Paperchase (@FromPaperchase) November 20, 2017 This morning’s news follows hundreds of complaints over the weekend on Twitter…

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The Body Shop has “no plans” to advertise in the Daily Mail anymore

Stuart Mitchell

In a series of tweets to various customers, including internet campaigning group Stop Funding Hate, the Body Shop has stated it now has “no plans” to continue advertising with the Daily Mail. The Body Shop are currently owned by French cosmetics giant L’Oréal.  The company have previously run voucher promotions in both the Mail and Mail on Sunday.  @StopFundingHate Thank you for your concern. We have no plans to advertise in the Daily Mail. — The Body Shop UK (@TheBodyShopUK) February 15, 2017 A number of customers quoted a tweet…

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