Month: April 2017

Cancer Research UK Launches ‘The Breath Test’

Stuart Mitchell
CRUK Breath

Cancer Research UK is launching ‘The Breath Test’ – a new outdoor, experiential, social, guerrilla, press and radio campaign. ‘The Breath Test’ aims to promote the effectiveness of local Stop Smoking Services to smokers who’d like to quit. AMV BBDO and Cancer Research UK have created a series of executions across multiple channels that puts smokers to the test. This local campaign was running until the end of March. Posters at bus stops and in shopping centreswere created that invite passers-by to take a deep breath and read the text…

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M&S Future Marketing aims to be more inclusive and promote empowerment

Stuart Mitchell
M&S empowerment

Marks & Spencer aims to use future marketing campaigns to position itself as a more inclusive brand with a “shared attitude”. It is hoped, along with a shift in how it advertises –  no longer splitting its food and clothing into seperate campaigns and instead concentrating on the M&S brand as a whole, that this will help to promote a more inclusive brand.  Speaking to Marketing Week, Global Brand and Marketing Director Rob Weston says: “Moving forward we want to make sure we have a single front door to the…

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22 advertisers pull ads from Fox News’ “The O’Reilly Factor”

Stuart Mitchell
O'Reilly

At time of publishing 22 companies have pulled their advertising from Fox News’ “The O’Reilly Factor,” hosted by Bill O’Reilly. With the recent Google/YouTube placement scandal still in everyone’s minds ad placement and brand safety has never been more at the forefront. These firms are leaving following allegations of misconduct published by The New York Times. The companies in question are GlaxoSmithKline, BMW, Mercedes-Benz, Hyundai, Lexus, Mitsubishi, Constant Contact, UNTUCKit, Sanofi, Allstate, Ainsworth Pet Nutrition/Rachael Ray Nutrish, T. Rowe Price, Wayfair, MileIQ, Bayer, Esurance, Credit Karma, True Car, The Wonderful…

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Snickers adopts rainbow in support of new Gay Star Support

Stuart Mitchell
Snickers

Snickers and Gay Star News have launched a campaign to help LGBTI people ‘be who you are’. Gay Star Support, a new part of the Gay Star News site, will provide resources for anyone in the community who is struggling. It will tell stories of LGBTIs who have been through tough times and now want to help others. Snickers is sponsoring Gay Star Support and will use its online advertising to send the message to everyone that they should ‘be who you are’. Mitch Oliver, UK Vice President of Marketing…

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WWF Earth Hour Celebrates 10th Anniversary

Stuart Mitchell
Earth hour

On 25th March WWF’s Earth Hour campaign celebrated it’s 10th anniversary. Earth Hour is a worldwide movement organised by the World Wide Fund for Nature (WWF). From humble beginnings in Sydney, Australia in 2007 as a lights-off event, it has grown into a global movement with over 7,000 cities and towns across 172 countries taking part in 2016’s event. The event is held annually encouraging individuals, communities, households and businesses to turn off their non-essential lights for one hour, from 8:30 to 9:30 p.m. towards the end of March, as a…

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