Month: April 2017

New Baby Dove Campaign states “There are no perfect mums, just real ones”

Stuart Mitchell
BabyDove

Baby Dove, the new range of baby care products from Dove, is on TV now as part of a substantial £8m marketing investment which also includes in-store, PR and digital activity. The brand launch is the biggest Personal Care innovation from Unilever this year.  The advert, created by Ogilvy, features a voiceover set to a tailored version of the Kipling poem ‘If’, and shows the reality of mums going about their day with their babies – the ups and the downs. It ends with the line “There are no perfect…

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Peace Fund Radio looks to highlight children’s issues

Stuart Mitchell
Peace Fund Radio

Peace Fund Radio is a weekly radio show and is the brain-child of actor Adrian Paul. Paul, who founded the PEACE Fund in 1997, to “Protect, Educate, and Aid Children Everywhere.”, hosts the show with popular Los Angeles talk radio personality, Ethan Dettenmaier (Combat Radio). Peace Fund Radio began airing in December 2012 with an hour show and then in November 2016 launched its new 2-hour format.  The show now has over two million listeners a month, and growing. As the show grows fast it showcases many worthwhile causes to…

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Anheuser-Busch InBev Commits to a 100% Renewable Electricity Future

Stuart Mitchell

Anheuser-Busch InBev recently announced a commitment to secure 100% of the company’s purchased electricity from renewable sources by 2025. In total, this will shift 6 terawatt-hours of electricity annually to renewable sources in the markets where AB InBev operates and will help transform the energy industry in countries like Argentina, Brazil, India and markets across the African continent. This increased renewable electricity generation – which is the amount of energy produced in one year by solar panels covering the area of more than 400 soccer pitches  – will support efforts…

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Mother London make a statement about breastfeeding in an unusual way

Stuart Mitchell
Mother London

On Sunday 26th March, Mother’s Day in the UK, there was a strange site  London. Perched on the top of Mother London’s HQ in Shoreditch there was a giant inflatable breast. This was an iniative by creative agency Mother: London (the UK’s largest independent advertising agency) part of the Mother Projects initiative, this is something they underake when the agency tries to solve a problem or highlight an issue it feels passionate about.  This is to highlight the problem of women who might feel embarrassed or judged while feeding their babies in…

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Past Campaigns – Aids – Don’t Die of Ignorance

Stuart Mitchell
aids

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is one which I think was one of the singularly most effective campaigns of all time, it is from 1986: 30 years on and John Hurt’s gravelly tones, and the stark imagery are still etched in the mind of many British people. In an age with things like wkipedia at our fingertips it is…

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