Month: June 2017

M&S Launches Plan A 2025 – A new Customer Focused Sustainability Plan

Stuart Mitchell

On Jue 1st 2017, Marks & Spencer launched a new sustainability plan – Plan A 2025. The eco and ethical programme is an ambitious, customer focused plan that builds on the success of the first 10 years of Plan A and will support 1,000 communities, help 10 million people live happier, healthier lives and convert M&S into a zero-waste business. The three-pillar plan is designed to tackle the big issues facing retailers, consumer businesses and society today. It spans customer and colleague wellbeing, transforming lives and communities and caring for…

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Campaign and Creative Equals urge Cannes to #SharetheSpotlight

Stuart Mitchell

Creative Equals has teamed up with Campaign to urge the Cannes Lions International Festival of Creativity to reach a 50:50 gender split in speakers by 2018 as part of the #CampaignforEquality. Out of more than 700+ speakers at this year’s Cannes Lions festival, only 250 speakers are female. While the festival has asked for the industry to put diverse speakers forward, those applying to speak or being put forward by clients and agencies are a long way off reaching gender parity. In a bid to address this imbalance, Creative Equals…

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Someplace Nice produces new “Forgetting The Past” PSA

Stuart Mitchell

A powerful new PSA for the Alzheimer Society of Calgary and Dementia Network Calgary captures the intimate nature of memory loss. Created and directed by Andy Ferreira of Toronto-based Someplace Nice, “Forgetting The Past” is a heartbreaking reminder of the emotional and physical tolls degenerative brain diseases take on individuals and their families. “Our goal was to create an emotive commercial that would move the needle on raising awareness about dementia in the community and the effects it has on families as well as the person with the diagnosis.” Said Jill…

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Saatchi & Saatchi’s New Directors’ Showcase highlights gender imbalance within directing.

Stuart Mitchell

This year, the iconic Saatchi & Saatchi’s New Directors’ Showcase (NDS) celebrates its 27th year at Cannes Lions International Festival of Creativity by shining a light on the current gender imbalance within directing. Partnering with MPC, the show will celebrate creativity and innovation, providing a global platform  for  talent  in  filmmaking,  showcasing  some  of  the  most  exciting  new global directorial talent and presenting it to an audience of more than 2,000 Cannes Lions delegates at the Grand Théâtre Lumière in the Palais des Festivals. Renowned for its emphasis on groundbreaking technologies…

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O&M and Greenpeace create installation to rally against global warming

Stuart Mitchell

Ogilvy & Mather (O&M) and Greenpeace Australia recently erected an interactive climate change exhibit in Sydney to raise awareness and drum up public support for the fight against climate change. Conceptualized and built by O&M Singapore, the exhibit shows a polar bear perched atop a slowly melting iceberg along with a message inviting passersby to commit to take action on climate change by either making a donation or signing a petition as part of Greenpeace’s Save the Arctic initiative. The drips of the iceberg steadily erode the polar bear’s home…

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