Month: June 2017

Nike celebrates the LGBTQ community with new BETRUE collection

Stuart Mitchell

Nike is to celebrate the LGBTQ community with this year’s BETRUE collection that supports inclusion on and off the field of play. Nike’s website states “Nike believes in the passion and pursuit of sport by all athletes, a message articulated in the EQUALITY initiative that launched last February”. BETRUE started in 2012 with a grassroots effort led by passionate Nike employees. To connect with the LGBTQ community in a personalized way, they made a few styles with NIKEiD in celebration of Pride month. United by a common mission to innovate…

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The Fondation Visio proposes a different view on partially-sighted people

Stuart Mitchell

To promote a revolutionary device which fits to a cane and helps blind people navigate, the Fondation Visio has teamed up with the Altmann Pacreau agency. The device is called Tom Pouce, created by the VISIO Foundation in partnership with the Visioptronic Company is a light, discreet and removable device which attaches to the cane and transforms it instantly into an electronic cane.! This obstacle-detector reads the environment very clearly: it detects obstacles up to 2 m (approx. 6.56 ft) high and can reach between 2 and 15 m (49.21…

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E.ON partners with the Gorillaz for a solar-powered live and digital campaign

Stuart Mitchell

The 26th May saw the launch of a brand new collaboration between the world’s most successful virtual act Gorillaz and energy provider E.ON, harnessing the sun’s energy to create an innovative solar and battery storage powered music studio. The launch marks the introduction of E.ON’s new global brand position which reflects its desire to deliver innovative customer solutions that help create a better tomorrow. A new film, created and brought to life by the power of sun, is released today featuring the track ‘We Got The Power’ from Gorillaz critically…

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Past Campaigns – Guinness – Never Alone & The Right Path

Stuart Mitchell
guinness

As we’re a new site but want to be an overall resource I felt it might be good to showcase some of what I feel are the best ethical marketing campaigns from the past, this one is from Guinness and was released in 2015 to coincide with that years Rugby World Cup. The Guinness Rugby Never Alone and Right Path campaigns were developed at AMV BBDO. Never Alone In the build up to the 2015 Rugby World Cup, Guinness released two commercials which showcased two of the sports most beloved…

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Channel 4 launches £1 million Annual Diversity in Advertising Award

Stuart Mitchell
maltesers

On the 24th May Channel 4 launched a new annual competition offering £1million of the broadcaster’s commercial airtime for the best ad campaign featuring diversity. The inaugural Channel 4 Annual Diversity in Advertising Award is a long term commitment from Channel 4 to improve diversity in advertising every year until at least 2020. Each year the prize will focus on a different area of diversity to encourage the advertising industry to embrace inclusive creative campaigns – and extend Channel 4’s leadership in diversity beyond its editorial content and into the…

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