Equinox Debuts Short Film “LGBTQAlphabet: Six Letters Will Never Be Enough”

Equinox—the high performance lifestyle leader— recently unveiled “LGBTQAlphabet: Six Letters Will Never Be Enough,” a short film that expands the definition of “LGBTQA” into a full alphabet with 26 distinct opportunities to proudly communicate who you are and how you love.  Conceived as a continuation of Equinox’s “Commit to Something” narrative, the work further explores the theme of identity addressed in the 2017 advertising campaign and reflects the incredible diversity of the LGBTQA community. Developed in close collaboration with The LGBT Community Center, director Jordan Bahat, choreographer Andrew Winghart and…

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TGI FRIDAYS with unique makeover during Oslo Pride

TGI Fridays is this year’s main partner for Oslo Pride, Norway’s largest festival for the LGBTQ community. The American restaurant chain has gone all out to contribute to the party and support the festival’s important work for diversity and the freedom to be exactly who you are. With the concept TGI Pridays, created by Norwegian communications agency We Are Live, all Oslo-based restaurants are part of a colorful and striking makeover. In addition to the noticeable name- and logo change, the rebranding also consists of a variety of measures including…

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