Month: July 2017

Mercedes-Benz Canada Shows Love For The LGBTQ2 Community

Stuart Mitchell

Mercedes-Benz Canada is using the transformative power of art to show its support for the LGBTQ2 Community. A recently-unveiled mural sends a message of love and inclusivity to passers-by in Toronto, while the corresponding digital campaign takes a stand against abuse and hate speech on a national scale.  “We wanted to take a stand and shine a light on the real effects of hate speech and homophobic/transphobic vandalism,” says Virginie Aubert, Vice President of Marketing at Mercedes-Benz Canada. BBDO Toronto, Mercedes-Benz Canada’s agency of record, developed the concept and commissioned…

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Tesco supports London Pride

Stuart Mitchell

Tesco will be ‘Bursting with Pride’ this weekend as it supports London Pride with stores across London joining in the annual LGBT festival. Tesco’s Regent Street Metro kicked off celebrations this week with exclusive pre-Pride events, including performances from the London Gay Men’s Chorus, pop-up bar serving rainbow inspired cocktails and a “Ride for Pride” bicycle-powered smoothie maker. Thirteen Tesco stores along the parade route will also add a splash of colour to the iconic Tesco chevrons with the rainbow colours of Pride to show their support.  Regent Street Metro will…

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C4 partners with e-learning specialists to launch VR relaxation game with Health Benefits

Stuart Mitchell

Today All 4 Games and eLearning Studios announce the launch of their game, Soar: Tree of Life which is available now in 3D on iOS and Google Play stores and will be launched on the Oculus Gear-VR store later this month. The game has visible health benefits for those who play it. Soar: Tree of Life is a relaxing exploration based adventure game designed to restore colour to a stunning but forgotten land. Through using simple tilting or tapping controls players unite the birds and colours to bring beauty back…

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Proximity London Take Over Blue Plaques As Part Of Pride London

Stuart Mitchell

As part of the two week Pride Festival in London, Proximity London have created Love Lived Here, a campaign to celebrate pioneers of the LGBT+ movement throughout British history. Starting on the 26th June, key blue plaques around London will be given a temporary rainbow makeover to acknowledge the individuals who lived there as part of the LGBT+ community, alongside their literary, scientific, economic or artistic achievements. Because whilst their work has been marked as part of British history, their LGBT+ status may be lesser known, particularly in view of…

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Tesco Brings community together to help tackle food waste

Stuart Mitchell

On the 14th June Tesco launched the latest in its series of ‘Food Love Stories’ adverts to highlight its ongoing efforts to tackle food waste. For the first time, the ‘Food Love Stories, brought to you by Tesco’ campaign showcases Community Food Connection, the retailer’s surplus food redistribution scheme, and Bo’ness Academy, one of 5,000 charities that benefit from the scheme across the UK. Bo’ness Academy receives surplus food each week from the Tesco Bo’ness store, and turns it into wholesome homemade snacks and cakes for their on-site community café,…

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