Month: August 2017

C&G Partners create “Know Your Zone” Campaign For NYC Hurricane Evacuation Preparedness

Stuart Mitchell

The 2017 Atlantic hurricane season is in full swing and predicted by some to be worse than usual. C&G Partners this year expanded its “Know Your Zone” hurricane evacuation preparedness campaign on behalf of long-time client NYC Emergency Management with a new geo-targeted effort using digital signage on LinkNYC kiosks throughout the city. Background: Following the devastating impacts of Hurricane Irene in 2011 and Hurricane Sandy in 2012, New Yorkers have proven resilient thanks in part to NYC Emergency Management’s ongoing education, support and relief efforts. The “Know Your Zone”…

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Surfers Against Sewage produce powerful campaign film highlighting Ocean Plastic Pollution

Stuart Mitchell

Ocean plastic pollution is one of the biggest global environmental threats of our age. It’s time to take a stand against throwaway plastic culture that is feeding the rise of Wasteland, a new ‘super-power’ threatening the world. There is a new ‘continent’ in the Pacific, a continent so vast and impenetrable that no explorer has yet fully mapped it. It’s called Wasteland. It has its allies grouping in the North Atlantic and other oceans gyres. Wasteland was not forged by a shift in tectonic plates, but simply, by us –…

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Abergavenny Food Festival teams up with Ethical Bank to champion healthy food and farming

Stuart Mitchell

Abergavenny Food Festival has chosen Triodos Bank as one of this year’s key partners, underlining how a sustainable food and farming system is essential to a healthy food culture in the UK. As the UK’s leading sustainable bank, Triodos is uniquely positioned to support the festival’s mission to draw people from all walks of life to explore and learn about great food and drink. Chief Executive of Abergavenny Food Festival, Aine Morris says of Triodos’ support for the festival: “This year’s festival is predominantly about real food, real farmers, and real chefs; banks…

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Thank you for our first 6 months – Ethical Marketing News Blog – 27-08-17

Stuart Mitchell

Thanks to everyone who has contributed, read or tweeted about us over our first 6 months. When I started this site 6 months ago, I didn’t really know too much what to expect, but it has become so much more. For those who don’t know the background to this site is that whilst setting up my own company SM Marketing, which I wanted to be an Ethical Marketing company, I started to look for Ethical Marketing resources to see if I could get some ideas, and I couldn’t find any.…

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British barber celebrated with ‘Points of Light’ Award after raising awareness of men’s mental health

Stuart Mitchell

An inspirational barber who set up his own men’s mental health awareness and suicide prevention movement has been awarded a ‘Point of Light’ Award by Prime Minister Theresa May. Tom Chapman’s Lions Barber Collective is turning barbershops into safe spaces for men using the opportunity of a regular haircut to start conversations about mental health. The group is having an enormous impact with men who traditional mental health services can struggle to reach. Tom organises a professionally run training programme, which is teaching barbers to ‘recognise, talk, listen and advise’…

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