Month: August 2017

CAAT launches “Lockdown Your Car” campaign to show domino effect in car thefts

Stuart Mitchell

In observance of National Auto Theft Prevention Month, Coloradans Against Auto Theft (CAAT) is launching a statewide public awareness campaign, reminding drivers about the importance of not making themselves an easy target for car thieves. The “Lockdown Your Car” campaign informs the public about the domino effect that often occurs when a car is left unlocked. Not only can this result in car theft, but also fuels other crimes such as armed robbery, home invasion and drug-related offenses. 97 percent of car thieves charged with auto theft are also charged…

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Waitrose launches new food waste campaign

Stuart Mitchell

Waitrose has launched a new campaign to help shoppers waste less food after a new survey commissioned by the retailer found fresh produce is among the top binned products. More than a quarter of people throw away food every day, with an estimated 10% of all groceries binned amounting to £364 a year, according to a poll issued by Waitrose. Salad leaves, bread, fruit and vegetables, as well as leftovers and open jars of sauce were the most discarded in the survey commissioned for the supermarket’s publication, Waitrose Weekend. The findings mark the…

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New PSA Campaign to Increase Awareness of Groundbreaking Lung Cancer Screening

Stuart Mitchell

To raise public awareness of lung cancer—the leading cancer killer of men and women—the American Lung Association‘s LUNG FORCE initiative has partnered with the Ad Council to launch the first national public service advertising (PSA) campaign to educate Americans about a groundbreaking lung cancer screening for those at high risk. This potentially lifesaving low-dose CT scan (LDCT) can detect lung cancer in the early stages, before symptoms arise, when the disease is more curable. The campaign, “Saved By The Scan,” was developed pro bono by creative agency, Hill Holliday, and…

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Coca-Cola creates first ever advert made out of 100% recyclable packaging

Stuart Mitchell

Coca-Cola Great Britain has created its first ever ad made entirely out of its 100% recyclable packaging. Love Story, created by Ogilvy and Mather Berlin, tells the story of two bottles who fall in love as they meet over and over again after being disposed of properly and recycled into new bottles. The ad aims to encourage more people to recycle and highlights how plastic bottles can be reused to produce more plastic bottles. The ad has recycling at its heart as the entire set was made entirely out of…

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UN World Humanitarian Day highlights #NotATarget Campaign

Stuart Mitchell

World Humanitarian Day (WHD) is held every year on 19 August to pay tribute to aid workers who risk their lives in humanitarian service, and to rally support for people affected by crises around the world. Around the world, conflict is exacting a massive toll on people’s lives. Trapped in wars that are not of their making, millions of civilians are forced to hide or run for their lives. Children are taken out of school, families are displaced from their homes, and communities are torn apart, while the world is…

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