Month: August 2017

Diversity within the industry – Ethical Marketing News Blog – 20-08-17

Stuart Mitchell

It’s nice to see equality and diversity getting a shout out this week with the #thisgirlcan campaign going international with a new version opening up in Australia, and with a new #likeagirl campaign coming out from Always.   Given the tragic events last week in Charlottesville it is important that we recognise the importance of equality and diversity in marketing materials and within the industry as a whole.  There are a number of initiatives at the moment trying to do just that. One we have covered before, the #SoWhiteProject is…

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World Famous This Girl Can Campaign goes International in Victoria

Stuart Mitchell

Health promotion foundation VicHealth is seeking Victorian women to feature in a new local version of the world-renowned This Girl Can campaign to improve the health of women across the state. VicHealth CEO Jerril Rechter today announced the foundation will deliver a new Australian version of the highly successful Sport England campaign to be delivered in Victoria, showcasing real local women giving it a go and getting active regardless of their fitness level, ability or how they look. This is the first time the campaign will be delivered outside of…

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Mead and Epsilon launch a new back-to-school aimed at helping students channel their inner strength to overcome stress

Stuart Mitchell

Mead and 13-year creative partner Epsilon have launched a new back-to-school campaign for Five Star® aimed at helping students channel their inner strength to overcome stress. The website states: “Stress is challenging. But knowing you can channel stress into strength is empowering. How you cope, stand against and rise above stress may be different, but your stories can inspire each other. Join the conversation.” Part of the campaign aims to inspire others who are feeling stress with ideas of ways they can combat what they are feeling. The website aims…

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21% rise in Childline counselling sessions about exam results

Stuart Mitchell

Childline, have started a new campaign via their website to highlight the a 21% rise in Childline counselling sessions with young people who are worried about exam results in the last 2 years. Overall there were 1,133 counselling sessions for young people concerned about exam results in 2016/17. The rise was particularly dramatic among 16-18 year olds  – with Childline counselling sessions up 68% over the last 2 years. More than a quarter of all counselling sessions took place in August, when GCSE and A-Level results are released.  Peter Wanless,…

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Absolut shines a light on global LGBTQ inequality with new Kiss With Pride campaign

Stuart Mitchell

Absolut has created a powerful poster campaign to highlight  the fact that it is still illegal to engage in same-sex activity in 72 countries worldwide  as part of its campaign for a more inclusive and open world. Launched on the 50th  anniversary of the amendment of the Sexual Offences Act – the Act of Parliament that saw homosexuality decriminalised in England and Wales – the poster series features individuals  from many of those 72 countries sharing a same-sex kiss to celebrate their own freedom of expression. Shot by celebrated photographer…

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