Month: August 2017

How We Design Compelling Signage Ethically by Paul Larry

Stuart Mitchell

We are pleased to present this article on “How We Design Compelling Signage Ethically” by Paul Larry of  Visual Communications, this is an insight into what he feels makes them an ethical company and how they go about things. Our thoughts on the changing face of Ethics in an internet age Ethics is causing concerns within society today. Since the advent of the internet, marketing scenario’s are changing fast. Today a customer is not an individual but is instead considered incoming dollars. Online, many companies follow a totally different strategy…

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Global Footprint Network launches new Footprint Calculator

Stuart Mitchell

Global Footprint Network, an international research organization, is marking Earth Overshoot Day with the launch of a new mobile-friendly Footprint calculator at www.footprintcalculator.org. Earth Overshoot Day is the date when humanity’s annual demand on nature exceeds what Earth can regenerate over the entire year. This year Earth Overshoot Day falls on August 2, the earliest date yet. The costs of this global ecological overspending include deforestation, drought, fresh-water scarcity, soil erosion, biodiversity loss, and the buildup of carbon dioxide in the atmosphere. The new Footprint Calculator allows users to measure…

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Sodastream Highlights Effect of Single Use Plastic Bottles With New Campaign

Stuart Mitchell

SodaStream International Ltd. has launched its new environmental global campaign,“The Homoschlepiens”. The video released on the 11th July features Mayim Bialik, best known for playing Dr. Amy Farrah Fowler in the hit TV series The Big Bang Theory, and Kristian Nairn, best known as Hodor in Game of Thrones. Set in the future, “The Homoschlepiens” features Mayim Bialik as an anthropologist, recalling her first encounter with a Homoschlepien played by Kristian Nairn. The story moves backwards and forwards in time to reflect the harmful reality of plastic bottle consumption, a…

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Co-op backs Fairtrade with brand new wine collaboration

Stuart Mitchell

The world’s biggest Fairtrade wine retailer and the UK’s biggest South African wine brand have joined forces to create a major new Fairtrade wine, supporting vineyard workers on the ground in developing countries. To further extend its commitment to Fairtrade, Co-op has teamed up with the Kumala wine brand to create an entirely new product which meets the strict Fairtrade standards. In addition to these standards, Fairtrade-certified wine farms need to pass stringent tests safeguarding workers’ rights and living conditions.     Through Fairtrade, growers are guaranteed a fair price for…

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