Month: August 2017

American Greetings “Give Meaning” Campaign Encourages Connecting with Those Feeling Alone

Stuart Mitchell

That powerful mix of relief and hope you feel upon realizing that you are not alone in dealing with a tough situation can be difficult to put into words, but we have all been there – and we remember those who showed up for us. That feeling, its impact, and the reminder that relationships are important because people are important are the focus of American Greetings second installment of its “Give Meaning” campaign, a video entitled “Not Alone.”  American Greetings said: “As the meaningful connections expert, American Greetings knows that…

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Director creates new film to highlight World Breastfeeding Week

Stuart Mitchell

Despite it being illegal to prevent a woman breastfeeding in public, many women still experience prejudice, feel embarrassed, judged and are publicly humiliated being told to cover up, do it in a toilet or worse yet, leave. Just this week the BBC reported that the Victoria and Albert Museum apologised after a mum said she was asked to “cover up” while breastfeeding on a visit to the museum. On a Twitter post, the woman stated she was “perplexed” by the request afterwards she posted images of naked female statues from…

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Western Cape Government launch #ItCanwait Campaign

Stuart Mitchell

The Western Cape Government in South Africa has released a new hard-hitting road safety ad as part of its #ItCanwait Campaign. The ad highlights how those using their phones lose track of their surroundings. The campaign is designed to highlight that cellphone use is becoming a larger part of the cause of accisents. The US’s National Safety Council estimates 28% of all crashes involve cell-phone use, with the overwhelming majority of those crashes involving text messages. This puts cell-phone use just behind alcohol and speed as the biggest causes of…

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VICE UK launches campaign to make drug taking as safe as it can be

Stuart Mitchell

The results of a new VICE UK survey, which found that nearly two-thirds of recreational drug users don’t care that the drugs they take are illegal. Vice tell us: “If drugs are available – and they are, to literally anyone with phone signal – people will use them, despite lawmakers, the police and their mums telling them not to. Ask the toilet attendant of any high-street chain pub and they will confirm this to be true. So if we’re going to use drugs regardless of how legally frowned upon they…

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Getting the stories for EMN – Ethical Marketing News Blog – 05/08/17

Stuart Mitchell

I’ve had a few emails asking about how we put together the stories for Ethical Marketing News. The site has been running for coming up for 6 months now and the feedback has been great so far. Thank you so much for everyone that helps in that, to the people who send me stories, and to the people who answer my requests for press releases and more quotes and pictures. Probably the most difficult thing I’ve found is sourcing new stories and trying to get articles and stories for the…

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