Day: 4 November 2017

Jimmy Smits Joins Stand Up To Cancer In New Public Service Announcement

Stuart Mitchell

Stand Up To Cancer (SU2C) has created a new cancer immunotherapy public service announcement (PSA) campaign, supported by a charitable donation from Bristol-Myers Squibb Company, and featuring award-winning actor and SU2C Ambassador Jimmy Smits. The print, TV, radio, out-of-home and digital PSAs will begin airing in October. The PSA, titled “Your Body Your Hope,” is aimed at increasing awareness about immunotherapy, a revolutionary new approach to cancer treatment in which a patient’s own powerful immune system is harnessed to attack and destroy cancer cells. One of the most exciting and rapidly…

Read More

Salvation Army launches new animation to join the fight against Modern Slavery

Stuart Mitchell

The Salvation Army has launched an animated film to highlight the common signs of modern slavery, enabling the public to help spot them – and play their part in putting an end to this monstrous crime. This builds on The Salvation Army’s film last year, which featured Princess Eugenie calling on the public to ask businesses who make goods and services we all use to review their supply chain for slave labour through social media using the hashtags, #askthequestion and #slavefree. Conscious that public awareness is a key to help…

Read More

Pet Alliance sorts dogs into their Pawgwarts House’s

Stuart Mitchell

Pet Alliance of Greater Orlando, have embarked on a very clever and fun way of presenting their available dogs.  Their staff have turned into the sorting hat, and their dogs are being sorted into Hogwarts (or Pawgwarts) houses. The Pet Alliance explain on a blog post their thinking: “You may be curious as to why we have introduced “sorting.” It is simple. Scientific research has proven that visual identification of dog breeds is incorrect more than 70% of the time. We joined many progressive shelters around the country and removed…

Read More

Interview with Mark Hughes of Space City Productions

Stuart Mitchell

Today we have an interview with Mark Hughes, Marketing Assistant of Space City Productions. We first encountered Space City Productions when they worked with the British Heart Foundation on one of their latest ads. We wanted to ask these creatives their thoughts on ethical marketing. For those people who do not know you could you explain a bit about yourself and your background? I am an aspiring journalist and politician, with a long-term aim to take my knowledge of communications into the political sphere. Having graduated from the University of…

Read More

Connect Our Kids Launches Give BIG America™

Stuart Mitchell

 Connect Our Kids have announced their mission to use advanced technology to find families for foster children, with the help of their fellow Americans, by launching the Give BIG America™ campaign. More than 400,000 U.S. children are in the foster care system. Each year, over 20,000 age-out. By age 26, two-thirds of foster kids will have experienced homelessness, incarceration, or will have been dead.  “These numbers are unacceptable. Foster kids are trapped in an archaic process,” said Dr. Jennifer Jacobs, Co-founder and CEO at Connect Our Kids. Dr. Jacobs recently…

Read More