Month: November 2017

Stand Up To Cancer and CVS Pharmacy Show the #ValueOfADollar in new video with Funny Or Die

Stuart Mitchell

Stand Up To Cancer (SU2C) and CVS Pharmacy this week released an original video in collaboration with content website Funny Or Die, entitled “Value of a Dollar.” The video shows how a single dollar can make a difference when put towards an important cause. It tells the story of a boy who receives a $1 bill from his grandfather and ventures out to find exactly what a dollar can get him. He quickly learns that he can’t get anything for just one dollar… that is until he walks into a…

Read More

SEK & Visit Finland Launches The Symphony Of Extremes – A New Authentic Campaign

Stuart Mitchell

Visit Finland and Apocalyptica create music from Finnish DNA Authenticity and extremes make Finland a desirable destination On Monday 13 November in Helsinki, Visit Finland hosted the world premiere of The Symphony of Extremes, a unique new piece based on Finnish DNA and composed by Eicca Toppinen from Apocalyptica. The song and its accompanying video fuse art, science and travel in a completely new way, emphasising the Finnish mindset and the land’s strong contrasts. Finland’s centenary and numerous recent accolades in tourism have brought along considerable attention. In fact, Finland…

Read More

Mayor Of London launches new anti-knife crime Campaign: London Needs You Alive

Stuart Mitchell

Some of London’s most influential young artists and campaigners – from grime and rap stars to poets, bloggers and photographers joined the Mayor of London, Sadiq Khan, to launch a new anti-knife crime campaign: London Needs You Alive – don’t carry a knife. London Needs You Alive puts forward a positive message and aims to influence young Londoners to make an active choice not to carry a knife. The campaign – backed by a powerful video – highlights how valuable they are to London, to their family and friends and…

Read More

Interview with Rachel Pashley from Female Tribes Consulting.

Stuart Mitchell

This is another one I’m really pleased to present. Last week J. Walter Thompson London launched an industry first business consultancy called Female Tribes Consulting, this came out of its leading global Female Tribes Initiative. This new iniative is headed up by Rachel Pashley (centre in the image above which features the new Female Tribes Team), who took some time out to answer our querstions about this iniative and ethical marketing in general.  For those people who have not heard of you could you explain a bit about yourself and…

Read More

GSK Consumer Healthcare and CVS Health Launch American Lung Association Awareness Campaign

Stuart Mitchell

In support of Lung Cancer Awareness Month, GSK Consumer Healthcare, CVS Health and the American Lung Association’s LUNG FORCE are joining together to help people quit smoking and raise awareness of lung cancer. For every box of Nicorette® or NicoDerm® CQ® purchased at a CVS Pharmacy throughout November, GSK Consumer Healthcare will donate $1 to the American Lung Association’s LUNG FORCE (up to $100,000). All donations will benefit the American Lung Association and its investment in lung cancer research and patient education. The partnership aims to educate smokers on the…

Read More