Month: November 2017

New PSA Campaign Urges Americans to Bring High Blood Pressure Under Control

Stuart Mitchell

We covered this previously but this a lot more detailed, the American Heart Association (AHA), American Stroke Association (ASA), and the American Medical Association (AMA) have announced a new public service awareness (PSA) campaign in partnership with the Ad Council. The campaign seeks to raise awareness of the serious, life-altering consequences of uncontrolled high blood pressure, and motivate people to work with their doctor on developing and committing to a treatment plan to manage their blood pressure. Launched on the heels of a new guideline that means more people will…

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White Ribbon Launches 20minutes4change Campaign To Empower Dads To Teach Their Sons About Consent

Stuart Mitchell

White Ribbon, in collaboration with J. Walter Thompson Worldwide, have launched new Campaign, The “Consent Script”, a script dads can use to teach their sons what consent is.    20minutes4change.org. The website is a continuation of the 2016 initiative which aims to end sexual assault by empowering dads to teach their sons how to be agents of positive change.  The Campaign kicked off on November 25th, International Day for the Elimination of Violence Against Women. The campaign aims to teach about consent and gives age appropriate advice to parents. About the…

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DDB Latina PR to promote global initiatives for the recovery of the Island through the PR Recovery Index

Stuart Mitchell

With the purpose of multiplying the international aid that can be contributed to the relief and recovery tasks of the Island after Hurricane Maria, the agency DDB Latina Puerto Rico created the Puerto Rico Recovery Index, a website that gathers all the organizations and other initiatives collecting funds locally and internationally. “At DDB Latina Puerto Rico we want to contribute to the Island by getting all the help it needs to rise up in a short amount of time”. As experts in digital communication, we know that through the internet…

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Make Earth Great Again: BrewDog’s new protest beer challenges leaders to prioritise Climate Change issues

Stuart Mitchell

Independent craft brewer, BrewDog, today launches its latest protest beer, Make Earth Great Again – a beer it hopes will ‘shake the world by the shoulders’ and remind leaders to prioritise Climate Change issues. First compelled to brew the beer by America’s decision to withdraw from Paris Accord, BrewDog’s incendiary new beer is to be served directly from a beer tap built into a life-size polar bear replica and contains ingredients sourced from areas most affected by global warming. All proceeds from Make Earth Great Again will be donated to…

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The Suzanne Wright Foundation Launches National Campaign To Drive Medical Breakthroughs For Incurable Diseases

Stuart Mitchell

With the debut of a Public Service Announcement (PSA), The Suzanne Wright Foundation has launched a national campaign for HARPA, a Health Advanced Research Projects Agency, whose objective is to lead the development of new capabilities in biomedical research. Modeled after DARPA, the Defense Advanced Research Projects Agency, HARPA would leverage existing federal research assets, and the technologies of the private sector, to drive medical breakthroughs for diseases that have not benefitted from the current system. There are more than 9,000 known human diseases, yet there are treatments for only 500…

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