Year: 2017

National Press Club to Hand-Deliver Petitions to El Paso Detention Facility This Friday, Dec. 22 Calling For Release of Press Freedom Award Winner Emilio Gutierrez

Stuart Mitchell

One week after the National Press Club launched their campaign on change.org more than 16,500 people have signed the petition calling for the release of detained Mexican journalist Emilio Gutierrez. On Dec. 22 the National Press Club’s Executive Director Bill McCarren will hand-deliver those signatures to the detention facility in El Paso, TX where Gutierrez is being held. After visiting the detention facility, McCarren will meet with Gutierrez’s attorney Eduardo Beckett and local officials at El Paso’s Bridge of the Americas Port of Entry before making their way to La…

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Save The Children Break The DRTV Mould With New TV Ad

Stuart Mitchell

Save the Children UK have launched their latest DRTV campaign, Your Call, created and produced by creative agency Alpha Century. The spot takes the viewer to Busia County, Kenya, where the issue of mothers dying in childbirth is highlighted; the voiceover, taking the form of a telephone call between a potential donor and someone from the charity, articulates how donations will make a difference.  The aim of the new campaign is to raise unrestricted income for the charity to help support programme work, such as the featured maternal outreach work. By making…

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New Virtual Reality App Brings Climate Impacts & Action to Life in San Francisco

Stuart Mitchell

Imagine some of San Francisco’s most iconic locations submerged in water. Hard to picture? An innovative new campaign aimed at raising awareness around sea level rise is helping San Franciscans envision what things could look like without action to address climate change. Launched in early December, Look Ahead – San Francisco uses a customized virtual reality app to give the public a first-person look at future sea level rise in three locations in San Francisco – the Embarcadero, Mission Creek and Heron’s Head Park – as well as how those sites…

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FIA Foundation, AA Trust, M&C Saatchi and Mad Ruffian launch hard‐hitting Christmas campaign

Stuart Mitchell

More than 400 million miles will be driven this Friday (22 December) as families travel home for Christmas, according to the AA Charitable Trust. To ensure the 13 million drivers taking to the roads get home safely, the FIA Foundation and the AA Trust, together with M&C Saatchi, are launching a hard‐hitting anti‐text driving Christmas campaign.  Friday (22 December) expected to be the busiest day for traffic this holiday period Around 13 million drivers travelling over 20 miles on Friday (22 December) Shopping frenzy on Saturday (23 December) The sobering…

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FirstEnergy Foundation Will Surprise 132 Deserving Community Organizations as Part of Expanded “12 Gifts of the Season” Campaign

Stuart Mitchell

The FirstEnergy Foundation will surprise 132 deserving nonprofit agencies in the FirstEnergy Corp. area with $1,000 donations over the coming weeks as part of its “12 Gifts of the Season” holiday campaign.  This year’s program represents an expansion from last year, when 12 organizations received surprise $5,000 donations.  In addition, a similar “Christmas in July” campaign resulted in 12 agencies in communities where FirstEnergy has operations each receiving $10,000 donations earlier this year. “The response last year from the agencies receiving the surprise gifts was overwhelming, and we decided to…

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