Year: 2017

US Companies & Charities launch Campaign to increase earlier detection of certain cancers

Stuart Mitchell

Genentech, a member of the Roche Group, the American Cancer Society (ACS), Stand Up To Cancer and Rally Health, have announced a new public health initiative called “Cancer Screen Week” urging every American to join together to make a difference in the fight against cancer by pledging to get their recommended cancer screenings. According to ACS, screening significantly increases the chances of detecting certain cancers early, when they are most likely to be treated successfully. Every pledge increases the potential impact “Cancer Screen Week” can have on saving more lives…

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Mercy Ships Canada and Partners Give Canadian Boat Lovers the Chance to Buy a Boat and Help Save a Life

Stuart Mitchell

On Friday, January 12, 2018, a team of marketing communications agencies led by Geometry Global will launch an awareness and fundraising campaign for Mercy Ships, a volunteer-run hospital ship that provides free life-saving surgical care to the world’s most impoverished communities. The new pro bono campaign, organized in collaboration with the Toronto International Boat Show, is designed to inspire Canadian boat enthusiasts to donate to Mercy Ships by tapping into their love of boats while empowering them to make a difference. “When people hear about Mercy Ships for the first…

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Masterchef winner Gary Maclean & Zero Waste Scotland Team Up To Tackle Food Waste

Stuart Mitchell

In December alone it’s estimated that a staggering 60million meals will go uneaten. Among this figure are seasonal favourites that include 3.5million mince pies, more than 240,000 Christmas puddings and over 100,000 turkeys. If saved from going to waste, this could feed the entire population of Scotland from Christmas Eve to Boxing Day and represents a potential collective saving of over £90million to Scottish households. In his first official engagement since being appointed Scotland’s first National Chef, Gary Maclean joined Zero Waste Scotland to share his festive checklist – designed…

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TBWA\Paris for AIDES Launches New Campaign for World AIDS Day

Stuart Mitchell

While all the tools exist to end the epidemic, more than 6000 new infections occur each year in France. HIV remains a major public health problem in France, and internationally where the epidemic continues to wreak havoc. At the individual level, people living with the virus still suffer from too much discrimination. The fear of contamination should no longer condition our relationship with HIV-positive people. Today, thanks to the effectiveness of treatments, they can live a normal life and do not transmit the virus anymore ! Nothing sould replace love That’s…

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Mayor joins charities in fight to ensure no one forced to sleep rough

Stuart Mitchell

A coalition of 18 charities has united for the first time and joined forces with the Mayor of London to launch a new campaign to help rough sleepers in the capital. Alongside the Mayor’s record levels of City Hall investment in services to give people sleeping rough somewhere to sleep and access to the support and help they need, the ‘No one needs to sleep rough in London’ campaign raises awareness and sets out how Londoners can help ensure there is a way off the streets for rough sleepers this…

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