Day: 9 January 2018

Prince’s Trust’s launch brand new active event: The Race

Stuart Mitchell

On Thursday 23rd November 18 teams of four took part in The Prince’s Trust first ever indoor cycle challenge at Virgin Active Gyms in London and Leeds. Each team was trying to race to ultimate glory in their gym and also across the two locations. Each member of the team cycled for one hour to cover as much distance as they could. We even had one Ultra competitor who took the whole four hours on solo! Competition was fierce and a grand total of 2348km was travelled across the two…

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Free Country® Partners with The Fresh Air Fund on #GetOutThere Campaign

Stuart Mitchell

Free Country has formed a new partnership with the New York-based not-for-profit organization The Fresh Air Fund. As part of the partnership, the brand has designed a new limited edition tee shirt with 100% of proceeds going towards supporting the Fresh Air Fund’s free summer and academic enrichment programs for children from underserved NYC neighborhoods. To celebrate the launch of the partnership, Free Country held an ice-skating event for Fresh Fund children and their families yesterday at The Rink at Bryant Park. The event was hosted by five-time Olympic Medalist…

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adidas Invites the World to Create in New Global Campaign

Stuart Mitchell

At the forefront of change are the people obsessed with progress: Creators. Those who have a bias for action, who flip the script and break boundaries are the ones who influence how things are done on the field, track, court, stage or street. With a single unexpected act, Creators can inspire others to invent and shape the world around them. adidas has launched the latest chapter in its Here to Create campaign – “Calling All Creators.” It’s a multi-dimensional story comprised of long and short-form content across social, TV and adidas.com;…

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Drink to your Health this January, National Hot Tea Month

Stuart Mitchell

I wanted to include this because I am a big tea drinker, but I think it also gives us a chance to think about how some producers treat their workforce and about the importance of iniatives such as Fairtrade when considering your tea. The holidays may be over but there’s still much to celebrate this January with National Hot Tea Month and the third annual National Hot Tea Day on January 12, 2018. The Tea Council of the USA encourages tea-lovers across the nation to take this opportuniTEA to share the unique ways they like…

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CIPR NE Women in PR event series: Leadership coaching – mind reading for mugs

Stuart Mitchell

Enjoy an interactive workshop delivered by The Leadership Confidence Coach, Sharon MacArthur, of Red Handbag, the second of four in the CIPR North East’s Women in PR series. This series of events has been developed for both men and women in response to research revealing that while women hold up to 85 per cent of all PR jobs, the majority of senior leaders continue to be men, as well as some of the potential reasons for this. This group coaching conversation, guided by Sharon as a critical friend, will help…

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